The decoration and design market in the Kingdom is witnessing a remarkable development, which came in line with the urbanization and development movement in Saudi cities, and interior decoration has become an expressive mirror of the national identity by combining heritage and contemporary, originality and innovation, cultural heritage and international taste.

Elements of Saudi identity.

Elements of Saudi identity

Elements of the Saudi identity, which increases its beauty and sophistication, such as Najdiya and Asiriya motifs, which have a strong presence in modern designs, especially in inscriptions on furniture, curtains and ceilings, and Arabic calligraphy expressing the Saudi identity enters the elements of contemporary decoration, which increases the authenticity and authenticity of the place.

Natural materials are the most important elements of the Saudi identity. Natural materials and local crafts are essential in modern finishes, including wood, fabrics and ceramics, even the distinctive colors of the Saudi environment such as earthy colors enter the colors of furniture and walls in modern decoration in Saudi homes and houses.

Also, Arabic calligraphy expressing the Saudi identity enters into the elements of contemporary decoration, which increases the authenticity of the place.

Interior decoration in the Kingdom did not only rely on elements representing the Saudi identity, but also blended them with modern modern decoration, without abandoning the rituals of the Saudi home, such as the presence of places for hospitality.

The Kingdom launched Saudi interior decoration.

The Kingdom launched Saudi Architecture Map, a national initiative launched by the leadership as a visual architectural language consisting of 19 styles that reflect the historical, geographical and social diversity of the Kingdom, and each style was identified based on architectural and historical studies.

Saudi Architecture MapSaudi Architecture Map

Challenges facing the identity of contemporary decoration

There are a number of challenges facing the preservation of Saudi identity in contemporary décor, chief among them being cost, as the value of artisanal materials, authentic textiles and handicrafts is often higher than industrial alternatives, as well as the need for local craftsmen to ensure the continuation of the craft heritage, and who can blend the old with the new.

There are a number of challenges facing the preservation of Saudi identity in contemporary décor.