Khalid Al-Saab: Our Future Projects Are Surprises Sparked by Pioneering Ideas
Aswar United is one of the companies operating with a broad and well-thought-out vision in the field of urban planning, real estate development, and the construction of commercial and residential complexes throughout the Kingdom, particularly in the Riyadh and Eastern regions. It is also extensively involved in the sale and purchase of local and international real estate, as well as providing consulting services and conducting real estate appraisals.
This multifaceted real estate activity is based on the solid foundations and methodology that distinguish the company, namely its ownership of fixed assets in strategic locations in Riyadh and the Eastern Province, which has enabled it to offer a diverse portfolio and innovative projects, in addition to the company’s strong financial position.
Aswar United is considered one of the leading real estate developers with a close network of contacts among a number of leading real estate companies in the Arab world, North Africa, the United States, and some European countries, with the aim of exchanging real estate information.
Insightful Vision
United Aswar Real Estate Construction Company sets out to achieve its goals with a far-sighted vision and well-thought-out plans, aiming to be at the forefront of real estate companies and developers in the Saudi real estate market and to play a major role in providing services of strategic and vital importance to citizensthrough its large-scale construction projects and diverse, high-quality, world-class residential units. The company specializes in the housing sector, where it contributes through ambitious strategic plans that prioritize quality in execution and innovation.
Aswar United’s activities in real estate development and tourism investment extend across the Riyadh and Eastern regions, which represent the spearhead of economic activity in the Kingdom of Saudi Arabia.
Construction Safety and Precision in Standards
The company achieves the necessary balance in the execution of its real estate projects, taking into account its strategy and its unconventional role in residential development and in maintaining construction safety and quality, for which it has adopted the highest quality standards regarding both the materials used and the methods of execution, in accordance with the required technical specifications. This has created a solid customer base for the company both within and outside the Kingdom.
We’ve achieved 70% of our ambitions—the rest are surprises
Regarding the company’s vision and ambition, Khalid Abdullah Al-Saab, Chairman of the Board of Directors, says: “Ever since I began shaping this vision, I decided to break away from convention in terms of ambition, goals, and implementation methods. I had to leave my own mark in the field I would pursue.” Thus, United Aswar was born, and I devoted myself to it, exercising the patience required to achieve our goal. And—praise be to God—success was on our side because we adhered to honesty, responsibility, and integrity toward our country and its citizens. By God’s grace and guidance, we have achieved 70% of what we aspired to, and the remaining 30% holds surprises that will have a positive impact on the market due to their significance and vitality, fulfilling the aspirations of our valued clients.
Al-Saab affirms that the company is ready to unveil even more surprises through the future projects and pioneering ideas it will launch in the local and Gulf markets, which are set to take center stage.
Achievements on the Roll of Honor
Aswar United Real Estate Development’s track record includes numerous achievements through pioneering projects in the Kingdom of Saudi Arabia and the United Arab Emirates, in line with the plans adopted by Aswar United It has thus left its own unmistakable mark, by the grace of God Almighty and thanks to the efforts of its management, who have placed great emphasis on a workforce that is trained, refined by experience and expertise, and looks to the future with an eye attuned to the demands of the times.
Sharjah Residential Tower
The Sharjah Residential Tower is considered one of the company’s most significant projects, given the considerable challenges and fierce competition in the United Arab Emirates. The tower is distinguished by its magnificent interior and exterior design and ease of access, and it meets all international standards for luxury housing. The tower was completed in 2008 and features 100 luxurious and comfortable apartments with creative and opulent designs.
Other Projects
Luxurious villas – Luxury condominiums – Aswar Qurtuba Hotel, a landmark in Riyadh’s hospitality industry due to its prime location – Aswar Hotel Suites – Dream City.
Future Projects
The company has prepared ambitious programs and projects to be implemented in the near future, God willing, as follows:
The construction of a project comprising 200 villas in Al-Khobar on an area of approximately 90,000 square meters, as well as a tourist resort featuring all necessary entertainment and recreational facilities, which will serve as a pillar of tourism in the Eastern Province; there are also 40 villas in northern Riyadh, in addition to hotel suites throughout the Kingdom.
