Real Estate Exhibitions... Platforms for Development and Foresight:

Cityscape Riyadh is a model

D. Imad Al-Abdulrahman

Real estate exhibitions today constitute one of the most important economic and marketing development tools for the Saudi real estate sector, especially in light of the major transformations witnessed by the local real estate market within the Kingdom's Vision 2030, as exhibitions are no longer just platforms for displaying projects, but have become integrated development engines that combine investment, marketing, innovation, and knowledge transfer between investors, developers, and consumers.

Real estate exhibitions play an important role in the development of the Saudi real estate sector. <Real estate exhibitions play a pivotal role in stimulating local and foreign investment, providing an ideal environment to learn about new projects and sign strategic deals that contribute to the growth of the sector. According to recent economic data, real estate activity contributes around 6% of Saudi GDP, and exhibitions accelerate this growth by boosting deal volumes and creating new job opportunities in related sectors such as contracting, finance, marketing, design and logistics.

Real estate exhibitions are also an indicator of local and foreign investment, providing an ideal environment to identify new projects and sign strategic deals that contribute to the growth of the sector. Exhibitions are also an indicator of the vitality of the market, as they reflect the demand for real estate and investors« expectations, and help to strategically distribute investments between different cities and regions, and organizing these exhibitions periodically contributes to the sustainability of real estate economic activity, especially in major cities such as Riyadh and Jeddah.

Real estate exhibitions have gone beyond their traditional role as mere platforms for showcasing projects, to become spaces for knowledge exchange and innovation. Developers and investors can learn about the latest urban trends and technologies used in construction and real estate marketing. These events also provide an opportunity to enhance trust between the investor, developer and consumer by presenting projects in a transparent manner and providing detailed data on prices, payment plans, and quality.

Real estate marketing experts emphasize that real estate exhibitions have become more than just platforms for showcasing projects, they have become spaces for sharing knowledge and innovation. Real estate marketing experts emphasize that exhibitions also contribute to enhancing the identity of future cities by showcasing major projects and smart cities, reflecting the Kingdom's vision to build sustainable and integrated cities.

<Real estate exhibitions play an important role in shaping the balance between real estate demand and supply, as they allow developers to showcase new projects directly to investors and consumers, increasing the supply of real estate units and limiting sharp price fluctuations. Exhibitions also help clarify the real value of real estate by comparing different projects, providing the average consumer with the opportunity to choose the best projects at fair prices, and giving the investor accurate data to make smarter investment decisions.

Developers are also important in shaping the balance of demand and supply of real estate. <Real estate developers benefit from direct access to a wide consumer base and potential partners, enhancing the marketability of projects and reducing the risk of selling before construction is completed. Investors also benefit from exhibitions by seeing the latest deals and comparing expected returns, increasing the chances of greater profits and diversification of the real estate portfolio.

Real estate exhibitions are an important part of the real estate market. <Real estate exhibitions represent a direct and indirect source of revenue at various levels, including direct and indirect revenues, while direct revenues are represented by participation fees for companies and developers, real estate deals concluded during the exhibition days, as well as contracts for logistical and advertising services associated with the exhibition. For example, Cityscape Riyadh reports that the volume of deals announced during the exhibition reaches billions of riyals annually, reflecting the power of exhibitions in enhancing liquidity in the real estate market. Exhibitions allow communication between local and international investors and open new financing channels for projects, which contributes to attracting foreign capital and diversifying sources of investment in the real estate sector.

<Exhibitions also contribute to expanding revenues for the real estate sector through supporting sectors such as digital marketing, media, financing services, contracting, interior design, and logistics. This diversification reduces reliance on traditional revenues from the direct sale of real estate units and enhances the long-term sustainability of returns.

Broader economic impact.

Wider economic impact: Exhibition activity is reflected in the national economy by creating new job opportunities and increasing demand for various services, stimulating multiple sectors and raising productivity rates. Cityscape Riyadh is the most prominent example of the success of these events, bringing together local and international real estate developers, investors, and startups on one platform every year. The exhibition witnesses the signing of huge real estate deals, while showcasing the latest urban and technical innovations, and provides opportunities for investors and developers to diversify their sources of income through supporting services. The exhibition reflects the Kingdom's ability to organize world-class events that reflect Riyadh's urban development and highlight it as a regional center to attract real estate and knowledge investments Real estate exhibitions are not just commercial events, but strategic levers for sustainable development that support the national economy and promote urban innovation. By influencing real estate prices and supply, creating investment opportunities and diversifying sources of income, exhibitions provide the average consumer, investor and developer with integrated opportunities to make better decisions and achieve sustainable economic growth. Cityscape Riyadh confirms that the Kingdom is moving towards building a knowledge-based real estate economy based on transparency, partnership, and modern technology, while sustaining and expanding these events regionally and globally.