The future of the Saudi real estate market between technical innovation and mega deals

D. Imad Al-Abdulrahman

Cityscape Riyadh 2025 concluded its activities, leaving strong indications of a new phase in the Saudi real estate market, combining the expansion of supply, regional competition, and the trend towards technical innovation in marketing and sales.

Riyadh 2025 is no longer just a platform for the Saudi real estate market between technical innovation and mega deals. The exhibition is no longer just a platform to showcase projects, but has become a mirror of the sector's trends in the coming years, with clear signs of sustainable growth supported by foreign investment and digital innovation.

This year's Riyadh 2025 exhibition witnessed a number of strong indicators of a new phase in the Saudi real estate market. <This year's exhibition witnessed the signing of real estate deals worth millions of riyals, including residential, commercial and tourism projects. The intensive presence of Egyptian companies was also remarkable, as several companies concluded several large deals during the days of the exhibition, benefiting from flexible financing systems and competitive prices in addition to the presence of Gulf real estate companies, which strengthened real estate relations between the investor, developer and the Saudi, Gulf and Arab customer represented by the Egyptian real estate investor and developer, and from here the exhibition took the Arab, Gulf and international dimension that these indicators reflect the ability of the Saudi market to attract regional and international investments, increased competition between local and regional developers and the growth of actual demand for investors looking for long-term return.

<It is notable in this year's edition of the exhibition that the presence of technology is different from previous editions, as the real estate marketing robot experience was present for the first time at Cityscape 2025, and some companies adopted interactive robots in real estate marketing. It cost 3,000 riyals per day, but it provided a completely different experience for visitors, as it reviewed projects and residential plans in interactive ways, answered visitors' inquiries immediately, organized the flow of visitors inside the pavilions and provided accurate data on potential customers.

Real estate marketing robots were present for the first time at Cityscape 2025. <The successes of the experiment include attracting attention, improving the efficiency of visitor management, and collecting accurate data, but one of the main limitations of the experiment is that the robot cannot close deals, nor does it have the ability to negotiate and build trust with complex customers. If we try to make a simple comparison between a human marketer and a robot, we find the robot: An auxiliary tool, providing preliminary information, organizing data and speeding up procedures inside the booth, while the human marketer builds trust, negotiates, and converts interest into actual deals, not to mention the high cost of using the robot. With a simple calculation, we determine that the annual cost of the marketing robot, which starts from 3000 riyals per day, according to technology experts who witnessed the experiment at the exhibition, the annual cost of the real estate marketing robot will reach about The annual cost of the human marketer is much less than that figure, as some of them work with a commission system on the deal, meaning that it does not cost real estate companies much, and from here we find that the cost of the marketing robot is still very high compared to the human real estate marketer, but can that cost come down? The answer is simply yes, but the marketing robot will not be able to gain the trust of the customer or negotiate with him

Here we find that the marketing robot is still very high compared to the human real estate marketer. Hence, we find that the robot is a strategic complement, not an alternative, and works best in a hybrid model that combines technology and human expertise.

To make the picture clearer, the cost of the robot is still higher than that of a human real estate marketer. To make the picture clearer, we try to conduct an economic analysis of the market after the exhibition, you will find that the market after the exhibition will witness an increased supply of huge residential, commercial and tourism projects that will support the balance between supply and demand, in addition to the high liquidity through major deals, which indicates the ability of investors to inject capital into the market.

The new dimension is the ability of investors to inject capital into the market. <The new dimension is regional competition: Regional companies such as Egyptian, which will raise the quality of offerings and increase investor choice.

The new dimension is regional competition. In terms of the technological future, the reliance on Prop Tech and artificial intelligence will increase market efficiency and reduce operating costs.

In terms of cities, it will be Prop Tech and artificial intelligence, which will increase market efficiency and reduce operating costs.

In terms of cities, the main cities that will witness a real estate boom will be Riyadh, Jeddah, and the Eastern Province, which will remain the focus of growth, with wide investment opportunities until 2030.

In conclusion, Cityscape 2025 was not just an exhibition, but a turning point for the Saudi real estate market. The technical experience of the robot confirms that the market has entered the stage of digital transformation in marketing, while in terms of major deals and regional expansion indicate economic maturity and market stability.

<The most important conclusion is that the combination of technology and human expertise will become the standard in marketing and sales management. <The Saudi market will enter a new era of professionalism, competitiveness, and investment sustainability, as technology and innovation continue to be key factors in shaping the future of real estate.