One of the most prominent integrated urban developments in Makkah, owned, developed and operated by Umm Al-Qura Development and Construction Company, has been awarded the Gold certification in the Green Communities category in the “Sustainable Urban Development” (LEED) category. <The certification was awarded by the United States Green Building Council (USGBC) following a comprehensive technical review through the most widely used evaluation system in the world in the field of sustainability, buildings and the green environment, which provides an accredited framework for measuring and managing environmental, social and economic performance at the community level, after Masar has met the Gold certification requirements for projects that demonstrate advanced levels of sustainability and quality of life standards, including planning and design strategies across several key themes, including: Integration of transportation and land use, efficient use of energy resources and greenhouse gas emissions, quality of life within the urban community, and urban resilience.
This recognition reflects our planning methodology that places resource efficiency, resilience and quality of life at the center of development at the urban community level, and represents an important milestone in our journey towards developing sustainable urban destinations that support the objectives of Saudi Vision 2030 to build future-ready cities.
Yasser Abu Ateeq, CEO of Umm Al-Qura Development and Construction Company, emphasized that cities achieve sustainable value when they are designed as human-centric integrated systems, and this recognition reflects our planning methodology that places resource efficiency, resilience and quality of life at the center of development at the urban community level. For his part, USGBC CEO Peter Templeton explained that the social, economic and environmental considerations in its decisions and planning are practical solutions that enhance the quality of life, translated by the certificate obtained by Masar destination in representing its leadership in the field of sustainability.
For his part, USGBC CEO Peter Templeton explained that social, economic and environmental considerations in its decisions and planning are practical solutions that enhance the quality of life, translated by the certificate obtained by Masar destination in representing its leadership in sustainability. It is noteworthy that this achievement comes in line with the objectives of the Kingdom's Vision 2030 to develop more sustainable, prosperous and quality-of-life urban environments. By achieving LEED Gold certification in the planning and design phase, one of the highest international certifications in sustainability and the built environment, Masar sets an advanced benchmark for integrated development that balances environmental responsibility, quality of life and long-term urban impact.
Destination Masar sets an advanced benchmark for integrated development that balances environmental responsibility, quality of life and long-term urban impact.
