Taysir Al Mafraj, Executive Director of Strategic Communication and Spokesperson for the General Authority for Real Estate, emphasized that the real estate marketing sector is undergoing a fundamental transformation driven by modern technologies and data analysis, noting that relying on traditional methods is no longer enough to keep up with the aspirations of the market and investors.

Taysir Al Mafraj

This came during his participation in a panel discussion at the Future of Real Estate Forum on “The Future of Real Estate Marketing: Emerging Technologies and Upcoming Trends,” where he explained that the launch of the real estate brokerage system more than two years ago contributed to raising the level of reliability, preserving rights and enhancing market regulation. He pointed out that real estate marketing in the Kingdom has moved from being based on relationships and individual diligence to a professional system governed by regulations and standards, allowing for more sustainable investment opportunities, especially with the availability of clear and accurate data to support the investment decision.

Mufaraj pointed out that the launch of the real estate brokerage system two years ago contributed to the level of reliability, preservation of rights and strengthening the regulation of the market. <He pointed out that data analysis has become one of the most important skills required in the real estate market, as it plays a pivotal role in gaining confidence and enhancing the chances of success and sustainability, pointing out the emergence of specialized digital platforms that provide investors with analytical data, including land prices, the volume of sales operations, and future market expectations. He added that some types of data, such as restaurant delivery data and others, have become an influential element in real estate decision-making, as they reflect demographic and consumer indicators and the vitality of locations, giving investors a deeper and more accurate vision.

The future of real estate marketing in Saudi Arabia is increasingly dependent on artificial intelligence and data analytics as two key pillars to enhance transparency, increase market efficiency and achieve sustainable growth for the sector.

Mufaraj concluded his speech by emphasizing that the future of real estate marketing in Saudi Arabia is increasingly dependent on artificial intelligence and data analytics.