Taysir Al-Mufarraj, Executive Director of Strategic Communications and Official Spokesperson for the General Real Estate Authority, affirmed that the real estate marketing is undergoing a fundamental transformation driven by modern technologies and data analysis, noting that reliance on traditional methods is no longer sufficient to keep pace with the expectations of the market and investors.
He made these remarks during his participation in a panel discussion at the Future of Real Estate Forum, which addressed “The Future of Real Estate Marketing: Emerging Technologies and Upcoming Trends,” where he explained that the launch of the real estate brokerage system more than two years ago contributed to raising the level of reliability, protecting rights, and strengthening market regulation. Al-Mufarraj noted that real estate marketing in the Kingdom has shifted from being based on personal relationships and individual discretion to a professional system governed by regulations and standards, which has enabled more sustainable investment opportunities, especially with the availability of clear and accurate data to support investment decisions.
He explained that data analysis has become one of the most important skills required in the real estate market, given its pivotal role in building trust and enhancing opportunities for success and sustainability, noting the emergence of specialized digital platforms that provide investors with analytical data covering land prices, the volume of sales transactions, and future market forecasts. He added that certain types of data—such as restaurant delivery order data and others—have become influential factors in real estate decision-making, as they reflect demographic and consumer trends as well as the vitality of locations, thereby providing investors with a deeper and more accurate perspective.
Al-Mufarraj concluded his remarks by emphasizing that the future of real estate marketing in Saudi Arabia increasingly relies on artificial intelligence and data analysis, as they are two fundamental pillars for enhancing transparency, improving market efficiency, and achieving sustainable growth for the sector.
