His Excellency the Governor of the Saudi Central Bank, Dr. Fahad bin Abdullah Al Mubarak, praised the efforts made by the Banking Information and Awareness Committee in “Saudi Banks”, which aims to spread and promote financial culture among all members of society in all its segments, and raise financial awareness by introducing banking services and products, the safe use of these transactions, as well as issues and developments related to banking activity at the local and global level.

<Al Mubarak emphasized the keenness of the Saudi Central Bank, in cooperation with the financial sectors, to raise the level of financial guidance and awareness among the customers of the banking and financial sector operating in the Kingdom using various available communication channels, within the framework of serving and protecting the interests of customers, as this is a strategic goal that the Central Bank seeks to achieve through its keenness to provide these sectors with an advanced level of fair and safe treatment, and ensure the spread of financial services at all levels. The “Sama Cares” initiative launched by the Central Bank and the accompanying awareness campaigns have, thankfully, contributed to raising the level of financial awareness among the public. In this context, His Excellency the Governor urged all financial institutions to continue to exert more efforts to develop awareness and education programs for customers on financial fraud methods, especially the renewed ones, and to continuously measure the effectiveness and efficiency of awareness tools, in addition to enhancing customers“ awareness of the need to ensure the safety of their sources of funds and that they are accountable by the competent authorities if their sources of funds are suspected, in addition to developing the appropriate method of awareness for each category or classification based on the database that includes all details of financial fraud cases.

. <It is worth mentioning that the Banking Information and Awareness Committee in Saudi Banks was recently reconstituted under the leadership of Mr. Tariq Al-Sadhan, CEO of Riyad Bank (the host bank of the committee), who oversaw the implementation of the committee's new strategic directions in accordance with the Kingdom's Vision 2030 and the Financial Sector Development Program, by focusing on a number of key axes, namely: Banking Awareness, Financial Inclusion, Social Responsibility, Fintech, Islamic Banking, and adopting a clear vision and mission under the title: ”A Conscious Society, A Responsible Generation". Since its reconstitution, the committee has organized several banking awareness lectures on various topics presented by heads of product departments from Saudi banks, and implemented several strategic initiatives and awareness campaigns to enhance banking awareness.