<In a strategic move to shape the future of the media industry in the Kingdom, Dr. Abdullatif bin Mohammed Al-Abdullatif, CEO of the Saudi Media Regulatory Authority, launched two reference documents during his participation in the Saudi Media Forum 2026: «The State of Media in Saudi Arabia and Investment Opportunities» and «Saudi Society's Media Taste» report.
This step comes with the direct support of the Minister of Information, Mr. Salman Al Dosari, to empower the sector and transform it into a vital economic tributary in line with the objectives of Vision 2030.

This step comes with the direct support of the Minister of Information, Mr. Salman Al Dosari.

Investment Compass for Growth Opportunities
The «State of the Media Sector» report revealed an unprecedented investment movement in the Saudi market, emphasizing that digital transformation and the adoption of innovative models have become the main drivers to increase the contribution of media to GDP. The report highlighted the attractiveness of the market for foreign investment and the growing need to localize skills, noting that the high demand for high-quality local content creates promising opportunities for investors in production, distribution and digital platforms, making media a vital sector no less important than other major economic sectors.

The State of the Media Sector report reveals a vibrant investment movement in the Saudi market, emphasizing that digital transformation and the adoption of innovative models have become the main drivers to increase the contribution of media to GDP.

Societal Taste Shifts On a related note, the «State of Content Demand» report provided a field reading of the depth of Saudi society, revealing radical shifts in media behavior. Driven by a young, tech-savvy demographic, the report complements the investment side, helping developers and content creators to understand «follow rates» and «trust levels», and identify factors that attract or drive Saudi audiences away from content, minimizing investment risk in media projects.

The State of Content Demand report provides a deep dive into Saudi society, revealing radical shifts in media behavior.

Regulatory environment for creators and investors
Dr. Al-Abdullatif stressed that the Authority is working hard to simplify the «investor's journey» and raise the efficiency of media licenses. He stressed that the clarity of regulatory requirements and the integration of procedures with the relevant authorities have directly contributed to reducing duplication and speeding up the completion of transactions. This organizational development is not only aimed at administrative arrangement, but also at establishing confidence among investors and creators, and creating a fertile environment that ensures the sustainability of media projects and their transformation into productive economic assets in the accelerated Saudi landscape.

Altalatif stressed that the Authority is working hard to simplify the «investor journey» and increase the efficiency of media licenses.