The real estate market is considered one of the most important markets, as well as one of the most expensive and influential at the same time, and with the shifts in the market for apartments and ready-to-move-in units following the real estate market stabilization, many real estate development companies and some investors are facing difficulties in selling and disposing of real estate units, as noted by «Amlak» report in the previous issue noted a decline in the average selling price of residential apartments from 744,000 to 616,000 riyals, a decrease of 17% for the second quarter of the current year, 2026.
To address these market changes—particularly in the real estate development sector—and aside from prices, which are expected to be reviewed at this time and repriced in line with the new conditions, the key factor driving sales is the professionalism of management and its ability to manage the customer journey from the initial attraction of the client through to the handover of the property keys.
Among the most beneficial steps are:
– Creating visual advertising content that includes all information about the property, from images of the building’s exterior to the amenities and services provided with the unit, ensuring that the video content is comprehensive, covers all details, and is of high quality.
– The advertisement must provide all necessary information in a thorough manner, leaving no room for guesswork or interpretation, including (location and neighborhood – room details and amenities – square footage, etc.).
– Use virtual tours created with 3D imaging to give the client an idea of the property before an actual site visit.
– Finally, make optimal use of marketing platforms and digital media through content marketing or paid advertising «After accurately identifying the target audience,» as well as focusing on and highlighting your project’s unique strengths, in addition to advertising on specialized real estate websites and platforms.
These are the key points that will enhance the sales process and increase interest in real estate projects, as successfully managing the customer journey is the true measure of management’s success in achieving its goals, God willing.
@MounesShujaa
