Real Estate Ramadan. Evaluating performance Planning for the future
Poll: Abdullah Al-Salih: In the holy month of Ramadan, the nature of work in the real estate sector changes, as workers find themselves facing various challenges and opportunities, Amlak real estate newspaper conducted a survey with some interested parties and workers in the sector to shed light on how real estate professionals manage their business during the holy month, and how they use its time to evaluate their performance and plan for the future, in addition to the impact of Ramadan work time on the pace of deals and customer trends.
Ramadan work time affects the pace of deals and customer trends.
Milaf Al Mashrafi: Ideal opportunity for real estate professionals to review and evaluate performance
Milaf Al Mashrafi, Executive Director of SEMA Office, explained that the holy month of Ramadan is an ideal opportunity for real estate professionals to review and evaluate their performance, reflect on their achievements, and review their strategies, adding that this holy month is a good time to prepare for the next phase, by making plans and setting new goals after the end of the holy month.
Milaf Al Mashrafi said that this holy month is a good time to prepare for the next phase, by making plans and setting new goals after the end of the holy month. <Al-Mashrafi pointed out that work schedules in Ramadan are adjusted to suit the hours of fasting, as activity decreases during the day and increases after iftar, and hours are allocated for intensive work in the evening. She said that some real estate professionals prefer to distribute work so that tasks that require direct communication or meetings are completed in the evening. "The timing of Ramadan work may affect the speed of closing deals, as the pace of operations slows down during the day due to reduced working hours and social and spiritual influences, but, with increased activity in the evening, deals may see an acceleration after iftar."
Real estate agents prefer to divide the work so that tasks requiring face-to-face contact or meetings are done in the evening. Al Mashrafi stressed that customer behavior changes during Ramadan, with some customers being more reactive to offers and benefits offered by real estate companies, while others prefer to postpone making big decisions due to the spirituality and traditions of the holy month.
In a message to real estate professionals, Al Mashrafi urged them to approach business with flexibility, and to offer special offers during Ramadan that take into account the unique challenges and opportunities of this time, emphasizing the importance of personal relationships and mutual respect in dealings.
Abdullah Almoosa: Developing plans and strategies for the second half of the year
Abdullah bin Nasser Al Moosa, a real estate broker and marketer, stressed the different rhythm of real estate work in the holy month of Ramadan, explaining: "We are keen to reschedule appointments and meetings to suit the times of fasting and worship. Personally, I find that the evening period after the Tarawih prayer is best suited for holding real estate meetings and tours, especially with the increasing preference of customers for electronic communication and virtual inspections."
Ramadan is an important opportunity to review performance during the first quarter of the year, analyze the results, and identify the points that need to be developed, and at the same time, it is an opportunity to develop plans and strategies for the second half of the year, in preparation for market activity after Eid Al-Fitr.«
Mousa added: ”I consider Ramadan as a double strategic station. <On the impact of Ramadan on the pace of deals and real estate transactions, Al Moosa said: «The impact is undoubtedly present, as the pace of some deals slows down due to the change in working hours and personal preferences of clients. But this slowdown does not mean that the market has stopped. On the contrary, Ramadan gives us space to organize outstanding files and focus on serious clients who see the holy month as an opportunity to make thoughtful deals away from the hustle and bustle of other seasons.”
Ramadan gives us space to organize outstanding files and focus on serious clients. <Al Mousa stressed that the real estate market is witnessing a change in customer trends and decisions during Ramadan; some customers postpone their decisions until after Ramadan, while others see the holy month as an ideal opportunity to negotiate calmly and take advantage of competitive Ramadan offers. We are also seeing an increase in short-term rental requests and inquiries related to turnkey residential units. Al Moosa called on his clients and all those dealing in the real estate market to invest this holy month not only in worship, but also in strengthening their business relationships, reviewing their investment plans, and taking advantage of available real estate opportunities in a positive and optimistic spirit, stressing that as real estate brokers and marketers, they are ready to serve them with all professionalism and transparency, wishing everyone a blessed month full of success and success.
We wish everyone a blessed month full of success and success.
Malik Al-Juhani: Intensify electronic communication and virtual meetings
Malik Al Juhani, Director of Sales and Reservations at Maarej Real Estate Company, confirmed that dealers in the real estate sector during the holy month of Ramadan rely on reorganizing work times to suit the nature of the holy month, noting that the focus is on meetings and field visits in the morning periods or after iftar, while intensifying electronic communication and virtual meetings to facilitate operations without affecting productivity.
Malik Al Juhani, Director of Sales and Reservations at Maarej Real Estate Company, said that real estate dealers during the holy month of Ramadan are adopting the use of electronic communication and virtual meetings. Al-Juhani added that the month of Ramadan is an ideal opportunity to review performance and evaluate the previous period on the one hand, and plan and prepare for the next stage on the other hand, and during this period the performance of the first quarter of the year is evaluated, analyze previous sales and deals, and develop strategies to prepare for the next period, and explained that the timing of work in Ramadan may lead to a relative slowdown in completing some deals due to the change in working hours and varying customer concentration, but on the other hand, there are investors who take advantage of the calm market to complete deals faster away from intense competition.
Ramadan's timing may lead to a relative slowdown of some deals. Regarding customer preferences and trends, Al-Juhani believes that there is a change in customer behavior, as some prefer to postpone major decisions until after Ramadan, while others see the holy month as an opportunity to make deals with special offers and payment facilities offered by some companies to attract buyers.
On the other hand, there are investors who take advantage of the calmness of the market to complete deals faster, away from the competition. Al-Juhani advised all customers and investors to take advantage of the holy month of Ramadan to plan well to make thoughtful investment decisions, and called on everyone to take advantage of Ramadan real estate offers that may provide distinctive opportunities, and wished everyone a blessed month full of success and success.
Wish everyone a blessed month full of success and success.








