The importance of evaluating real estate exhibitions

Abdulaziz Alissa

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real estate exhibitions leaves with it a significant economic impact on the sector map at both the far and near levels, through the intensive movement witnessed by the pavilions of the participating parties, the exhibition halls, as well as the careful preparations and focused brainstorming that precede the decision to participate, and then promote the objectives for which the various real estate companies and houses are present.

There is no two ways about it, but there is no two ways about it. <The economic gain of this movement by the presence of all pillars of the sector under one roof, which facilitates the completion of deals, and the knowledge and educational exchange that accompanies these exhibitions through workshops and papers presented by experts and specialists, but the evaluation of the experience remains suspended and reports refer to it shyly from here and there, without delving into it, so it must not Yes, the organizers should include in their programs for the exhibition an evaluation workshop to be held a month after the closing, for example, in order to take full advantage of the negatives and enhance the positives. This evaluation is important and necessary for the organizer and the exhibitors, and its impact will be reflected in the indicators of the next edition, God willing.

<We hope that the upcoming real estate exhibitions will witness more coordination with all relevant authorities, so that they can organize their programs with international parties in conjunction with the exhibition days; Riyadh has recently witnessed the visit of a significant number of representatives of European companies that participated in events related to the real estate and residential sector, such as companies that attended the Russian-Saudi Business Forum, and French companies led by elite architects, discussing with their Saudi colleagues “designing the cities of tomorrow”, as reports indicated that they aspire to participate in building residential projects, hotels, commercial and office spaces, in large quantities affecting the real estate sector.

The presence of these companies at the exhibitions will certainly increase the scope of their planned investments and reflect a realistic picture of the strength of the real estate sector in the Kingdom.