Real Estate Exhibition Management
Sami Abdulaziz
Because real estate represents a difficulty in completing sales operations due to its high price and the intense competition between real estate development companies, so specialized real estate exhibitions are one of the most important Means of promoting projects and the best place for the seller and buyer to meet to benefit the seller by meeting the largest number of those interested in dealing with real estate and the buyer by comparing between many projects and the discounts and facilities offered by these companies during the exhibition period only.
Function of exhibition management: It may seem easy and that the job of exhibition management is to conclude the contract with exhibition organizing companies and then the responsibility is then transferred to the marketing and sales departments to prepare for the exhibition, the truth is that the role of the exhibition management is multifunctional and multi-tasking as we will see: The role of the exhibition management is multifunctional and multi-tasking as we will see:
- Exhibition management must study many things before contracting to participate in an exhibition, including:
1- What is the organizing company, its history and reputation, and its seriousness in organizing and preparing for the exit of the exhibition appropriately. 2- Inspection of the exhibition hall.
2- Inspecting the hall designated for organizing the exhibition and indicating its suitability in terms of its location, ease of access, and even parking spaces for visitors" cars. 3- Reviewing the exhibition plan.
3- Reviewing the advertising plan of the organizing company and the number of advertisements, special invitations, personalities and officials in charge of opening the exhibition.
<Choosing the location and size of the company's booth to be in the front of the hall to be seen by the largest number of visitors and with enough space to display the projects well.
5- Ensure that this exhibition does not conflict with other real estate exhibitions at the same time so that the exhibition does not lose its power and impact.
6- Contracting with a shipping company to transport machinery, photos and all advertising tools from the company's headquarters to the exhibition venue, especially if the exhibition is outside the country. 7- International exhibitions.
7- International exhibitions have special arrangements in terms of confirming the means of travel, date of travel, place of residence and how the display tools will arrive. 8- Communicate with the management of the exhibition.
8- Communicate with the marketing and sales departments to prepare well in advance of the exhibition, select sales representatives and hand over passports to the organizer to obtain visas. 9- Finally, approve the approval of the exhibition, especially if the exhibition is outside the country.
9- Finally, approve all of the above from the company's top management. 9- Finally, approve all of the above from the company's top management.
Exhibitions are an important element of promotion, and foreign exhibitions are a powerful way to export real estate and increase national income.
Marketing Expert Real Estate Exhibition Management
