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How to succeed in keeping customers loyal

Mohammed bin Mana Al-Hatila

There's not much difference in customer care in sales, except that real estate is a big money-moving industry and the decision to buy goes through many filters because it's a once or twice-in-a-lifetime decision.

So the best way to gain loyal customers and make them repeat customers for a new real estate marketer and broker with a real estate license is:

• Providing quality services: By understanding clients' needs, providing them with advice and guidance, and ensuring they are satisfied with the service provided.
• Build strong client relationships: By keeping in touch with customers and providing them with support after the transaction is completed.
• Provide special offers and discounts for regular customers: This will make customers feel valued and encouraged to deal with the real estate marketer again.

Practical tips and steps:

• Understand customer needs: A new real estate marketer must understand the needs of clients well, by asking questions and listening to their needs carefully.
• Provide advice and guidance: The marketer must be able to advise and guide customers on their real estate options, and help customers make the right decision.
• Ensure customer satisfaction: Make every effort to ensure that customers are satisfied with the service provided, by providing high quality customer service, guiding the buyer to transfer the electricity and water subscription electronically, and resolving any issues that customers may face.
• Continuous communication with customers: By sending emails or letters, or calling them by phone.
• Provide special offers and discounts for regular customers: By creating a loyalty program for customers.

By following these tips and steps, a new real estate marketer can gain customer loyalty and make them repeat customers.

Examples of earning customer loyalty:

• Sending congratulatory messages to clients on special occasions, such as birthdays and anniversaries.
• Invite clients to real estate events or training sessions.
• Providing gifts or rewards to regular customers.
• Responding to inquiries and queries from customers quickly and effectively.
• Resolve any customer issues as quickly as possible.
• Providing the buyer with a manual for electricians, painters, plumbers and maintenance contractors.

*Broker and real estate investor

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