Company Slogan

Fearless Sociability

Maybe one of the most important distinguishing elements for companies is owning the brand “Logo”, which is a graphic that symbolizes the company to distinguish its products or services from other competitors, but our topic here is the company's written commercial slogan “SLogan”, which is a set of words that are used to express the goal or message of the company and is often written below the company's brand Logo

Get maximum attention

Companies seek to solidify their concept with customers by using a three-word approach, often for example for a laundry detergent company “Clean. Smell...Save” or Jaguar's Grace Space Pace

These customer-appealing written logos convey the message of “encouraging customers to buy their products” in an indirect or so-called subconscious way by presenting these advantages in simple, expressive words.

Simple and easy to memorize

The company's written logo should have the advantage of smoothness so that it is easily memorized and simply as a brand imprint that will be ingrained in the mind of customers and become their loyalty to the company and its products.

Simplicity and memorability

Use in marketing campaigns

For example, Mobily Telecom uses a two-word SLogan “Create Your World”, while Nike uses "Just do it" in marketing campaigns or commercials, and this is one of the most important advantages of this SLogan.

Hence the importance of the SLogan in marketing campaigns. From here, the importance and versatility of the company's written logo and the need for it to be formulated in a professional manner that reflects the reality of the company's products and the message it aims to deliver to customers.