Roshen Group, the multi-asset real estate developer in Saudi Arabia and a Public Investment Fund company, has announced the launch of ROSHNEXT, the group's innovation arm, to develop human-centered experiences that will accelerate growth, foster collaboration and set new industry benchmarks ROSHNEXT will drive innovation by fostering collaboration with various partners, adopting the latest technologies and accelerating the transformation of new ideas into tangible solutions that make a difference in the future of real estate development, in line with its vision to position itself as a real estate developer that drives qualitative innovation and transformation in the real estate sector.
The launch of ROSHNEXT underscores ROSH Group's commitment to innovation as one of its strategic pillars, having recently launched a number of pioneering initiatives, most notably the interactive ROSH Mobile Experience, two ROSH Hackathons, and the development of an integrated digital platform that manages all real estate transactions. In addition, the Group has successfully held two editions of the Visionaries initiative for employees, which has resulted in more than 125 innovative ideas and hundreds of hours of training provided to employees.
ROSHNE ROSHNE is currently preparing to launch the third edition of the initiative, which will include its employees as well as external partners. The program will accelerate the Group's partnerships with leading local, regional and international innovation centers and will support the expansion of investments towards digital transformation-based startups, strengthening the Group's position as a hub for incubating future ideas and initiatives. The ROSHNEXT program will leverage the Group's multi-asset strategy to experiment with new solutions and ideas in diverse sectors.
ROSHNEXT is a key hub for innovation in the real estate sector, aiming to enable pioneering initiatives that contribute to shaping the future of the sector, diversifying the national economy, and enhancing the quality of life in line with the objectives of Saudi Vision 2030.