The marketing process aims to increase awareness of the company's brand and its products in addition to linking them with positive qualities that meet the needs of customers. Awareness marketing means increasing the public and consumers" knowledge of your brand or your products and services and aims to make that brand known and familiar to customers with a good reputation and a distinctive character such as «high quality, appropriate prices, after-sales services that exceed expectations, etc.»

Marketing with awareness means increasing the public and consumers" knowledge of your brand or your products and services and aims to make that brand known and familiar to customers with a good reputation and a distinctive character. This is done through the use of multiple marketing channels such as digital marketing through social media and search engines, marketing through the use of promotional goods such as what we see in supermarkets through a platform to distribute free products for tasting and so on, marketing through content that appeals to audiences in addition to public relations and sponsoring events and special events that serve the company's goals.

One of the most important measures of brand recognition is the use of digital marketing through social media and search engines. <Perhaps the most important measure of customer awareness is the ability of consumers to recognize and know your brand, its name and its products. Often on the Internet and social media programs, we are shown one-page questionnaires such as "Have you seen one of these brands during the past week or do you use one of these products? Awareness marketing is a basic strategy for a company that is built for the long term and aims to increase the company's sales and market share and the continued loyalty of customers to it and not to be attracted by other competitors.

Real Estate Finance and Performance Specialist

@MounesShujaa