Survey: Abdullah Alsalih: Investment in rest stops and resorts during the summer vacation is a promising opportunity, as demand for local entertainment rises due to the sometimes extreme heat of the weather and the difficulties of overseas travel. With the growing importance of «domestic tourism», these destinations have become the preferred choice for families and individuals looking for both comfort and privacy.

Maram Khayat: Enclosed family lounges with privacy are in high demand

<Maram Khayat, CEO of Twenty Real Estate Services, identified several factors that make resorts attractive to customers and give them high competitiveness; such as: Comfortable and modern design with an emphasis on privacy, as well as the addition of various recreational facilities such as swimming pools, children's playgrounds, water activities and others, and additional services such as coffee shops and restaurants, in addition to affordable prices.

Maram Khayat, CEO of Twenty Real Estate Services, identified several factors that make resorts attractive to customers and make them highly competitive. Khayat pointed out that closed family resorts that provide privacy and spaces suitable for children are the most demanded and popular in the summer season, noting that private swimming pools and barbecue areas give rest areas a competitive advantage, especially beach resorts or near the sea and rural rest areas with a natural character and green spaces.

Maram Khayat identified the most popular resorts in the summer season as those that offer privacy, as well as the addition of recreational facilities such as swimming pools, children's playgrounds, water activities, etc.

Maram Khayat identified 5 factors that help sustain investment in this sector, by:

Maram Khayat identified 5 factors that help sustain investment in this sector, by:

• Diversifying activities and services to suit all seasons (such as winter sessions, spa, or indoor events).
• Turning resorts into event venues such as parties, meetings, and conventions.
• Continuous digital marketing and targeting different audiences throughout the year.
• Optimize the customer experience to get repeat visits and recommendations.
• Offering seasonal subscription programs or discounts for regular customers.