In recent years, the Saudi real estate market has witnessed radical changes in marketing tools and methods, especially since the use of digital technology is no longer a secondary option, but has become urgent to enhance efficiency and transparency, in light of increasing investments, supportive legislation, and the high awareness of real estate developers of the importance of digital tools.

Figures and statistics on digitization in real estate marketing

Figures and statistics on digitization in real estate marketing

There are more than 75 certified digital platforms with 686,000 licensed real estate listings, the digital real estate market platform has seen a significant increase in the number of daily visits, and as part of the trend of digitization on a larger scale, Ejar has signed agreements to integrate with real estate marketing platforms.

As part of the digital transformation, Ejar has signed agreements to integrate with real estate marketing platforms.

As part of the digital transformation, Proptech has become a key pillar of real estate marketing in the Kingdom, which has contributed to improving the user experience and data analysis, as digital transformation enables investors and buyers to access accurate information about real estate units.

According to reports. According to press reports, there is a trend to increase the number of real estate technology companies from 270 to 1500 companies in the coming years, with the aim of supporting innovation and taking advantage of modern real estate technologies.

Digital Advertising in the Kingdom

The digital advertising market in Saudi Arabia is expected to reach $8.9 billion in 2024, in-app advertising is more prevalent than other advertising mediums, and social media advertising is expected to generate a spend of $579.65 million in 2025.

Digital advertising in Saudi Arabia is expected to reach $579.65 million in 2025.