More than 001 million dollars in advertising spending in the Kingdom
Amlak Real Estate Newspaper sponsored the 5th International Exhibition for Advertising and Advertising Media, currently held at the Intercontinental Hotel, as part of its ambitious strategy to promote media and advertising work. Mr. Abdulaziz Al-Issa, Editor-in-Chief of Amlak, said that the newspaper's participation in this event stems from our belief in the power of the influence of media and advertising in society as a whole, especially in the trends of public opinion (politically, economically and socially). This challenge imposes on those working in this sector to keep abreast of modern technological developments that occur in the means of advertising. Al-Issa emphasized the continuation of the role played by Amlak Newspaper in sponsoring all events that bring a qualitative leap in the field.
It is worth mentioning that the exhibition, organized by Btula Foundation for the establishment of local and international exhibitions, has achieved unparalleled success through the large companies participating in it, upgrading it to the best and focusing on the fixed criteria related to various aspects, the most important of which is the quality of the companies that participated in it, which presented new and innovative models of advertising and advertising methods that targeted a wide range of those interested in the media and advertising field.
It should be noted that the exhibition contained a number of workshops in which specialists and interested in various branches of media will speak about the role of public relations in building corporate identity, marketing creativity, digital media and the session of organizing events and festivals,
Reports indicate increasing rates of advertising spending in the Gulf countries, with the UAE leading the advertising industry in the Arab countries, achieving the highest advertising spending, worth 1,194 billion dollars during the first nine months of last year. Saudi Arabia came in second with $972 million. Kuwait came in third place with a total advertising spend of $687 million. Egypt ranked fourth in the Arab world with a total of 611 million dollars.
The UAE accounted for the largest share of GCC advertising spending with more than 28.5% compared to 27% for Saudi Arabia, 19% for Kuwait and 12.8% for Qatar, while Oman accounted for 5.9% and Bahrain 1.8%.
Oman's share of the total volume of advertising spending in the Gulf countries amounted to 5.9% and Bahrain 1.8%.
