The real estate marketer and the landlord's hammer

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Every citizen dreams of owning a home and usually this dream is the biggest deal he may make in his life, and there is no doubt that helping others to realize their dreams and achieve the highest return on their investments is a role often assigned to the marketer or real estate agent and these often achieve their income only after completing the sale, which is a profession of challenge and the profession of the mighty and not a suitable profession for those looking for a stable income, calm and not mixing and patience with others.

<In the market, many real estate owners resort to these agents or marketers if he is difficult or delayed in disposing of his properties or renting them and finally decides to use them, expecting that they are better than him in the speed of accomplishing the task, and here begins the hammer of the owner's harsh conditions on these commission seekers, as we find that he requires a specific and short time or a certain price for his property or requires the receipt of revenues without delay or requires an increase in the current rent by a large amount.And so on, which weakens the marketer's enthusiasm and spirit because he has taken away any strengths of motivation to market that offer.

Here we often hear those words with the offer, “I differentiate the price” or “limited to such and such...” And that poor marketer is looking for a way to accomplish this task to satisfy this or that customer so that this direct offer does not go away and becomes indirect and its percentage decreases, restricted by the owner's hardship conditions. Are real estate owners foolish? Or do they not know their gains and how much they bought their properties to determine the percentage and ceiling of the sale and prove their seriousness.

<Let's explain economically how real estate owners kill the ambition and enthusiasm of the marketer, or the real estate agent whose income depends on God and then this customary percentage in the sale, which is 2.5%, and let's assume that you have a building worth 3. 9 million riyals and the owner asks for 4 million.9 million riyals and the owner asks for 4 million riyals, meaning only the difference of 100 thousand riyals and this offer may sit for more than two months and you do not find anyone to differentiate the price, but let's consider the deal done and here the return of the difference will be only 2500 riyals and if this commission is divided with the buyer's representative equally, it means the share of each one is 1250 riyals, meaning after two months tired he gets that reward !.

We believe that if the owner of the property took the first amount of the sale and seized available opportunities and put his other money in that investment, which is estimated at 10%, it would have been better for him than waiting for a small price difference that is not worth this effort and time. We remind all parties that tolerance in buying and selling is required. The Prophet (peace and blessings of Allah be upon him) prayed for such people and said in a hadith, ”May Allah have mercy on a man who is tolerant when he sells and tolerant when he buys...”.