<BCG's World Wealth Report 2025 titled “Rethinking the Rules of Growth” reveals that Saudi Arabia's financial wealth increased by 4.4% between 2023 and 2024, rising from $1.20 trillion to $1.25 trillion. Real Assets represent the largest component of the Kingdom's total wealth, reaching $2.76 trillion, with these assets expected to increase to $2.94 trillion by 2029. Financial liabilities also saw an increase of 6.8%, from $287 billion to $307 billion in 2024, reflecting the continued balance in the Kingdom's overall wealth growth.
$1.31 trillion investable wealth
<The report shows that the Kingdom's investable wealth will grow from $1.04 trillion in 2024 to $1.31 trillion by 2029, with an annual growth rate of 4.7%. Non-investable wealth is expected to grow at a strong rate of 5.3% per year, as the Kingdom's economic development and infrastructure investment continues.Changing drivers of growth
<Wealth in the Kingdom continues to grow steadily, but the drivers of this growth are changing, with significant implications for businesses. Many companies rely on market performance, acquisitions, and the hiring of advisors. While these factors are important, they are no longer enough. The primary barrier for many companies is not a lack of opportunities, but a lack of ability to seize them internally.
Investing in capabilities
The companies that get ahead make the biggest investments in the capabilities that make the difference: A clearer market presence, thoughtful client acquisition strategies, better-equipped financial advisors, and earlier and more relevant communication with younger generations. Technology plays a pivotal role in scaling these capabilities and enhancing their effectiveness.
Technology plays a pivotal role in scaling these capabilities.
Four drivers that drive business capabilities
- Brand differentiation: Building trust and relevance with the market through a clear identity, impactful messaging, and strong digital marketing.
- AI Customer Acquisition: Use generative AI to identify high-value leads, build comprehensive profiles, and enable effective personalized communication.
- Data-Driven Recommendation Systems: Integrate data across different business units to create a holistic view that helps determine the future needs of the customer.
- Engaging with the new generation of customers: Personalize the customer journey to meet the expectations of young, digitally-oriented investors.
Report Summary
- Financial wealth reached $1.25 trillion in 2024, with projected growth to $1.58 trillion by 2029 (4.8% per year).
- Financial wealth reached $1.25 trillion in 2024, with projected growth to $1.58 trillion by 2029 (4.8% per year).
- Real assets reached $2.76 trillion in 2024 and are expected to grow to $2.94 trillion by 2029 (1.3% annually).
- Financial liabilities rose to $307 billion in 2024, expected to reach $422 billion by 2029 (6.6% annually).
- Equities, currencies and deposits were the dominant assets in 2024, valued at $339 billion and $300 billion, respectively, and expected to rise to $398 billion and $414 billion by 2029 (3.3 and 6.6TP3T annualized growth rates) .
- Bonds, despite their small value ($9 billion in 2024), have shown strong growth potential to reach $13 billion by 2029 (7.2% per annum).
- Life insurance and annuities are valued at $99 billion in 2024 and are expected to grow to $140 billion by 2029 (7.1% per annum).
- Other assets (such as alternative investments) amounted to $501 billion in 2024 with projections to rise to $611 billion by 2029 (4.1% annually).
