The Saudi real estate sector will enter 2026 at a critical crossroads, where market variables, evolving regulations, accelerating digital transformation, and rising expectations of investors and consumers alike intersect, according to a survey conducted by Amlak real estate newspaper with a number of experts and specialists.
According to a survey conducted by Amlak real estate newspaper with a number of experts and specialists.
Hisham Al Aifan: Our ambition goes beyond the implementation of projects to create a professional model
Hisham Al Aifan Hisham Al Aifan, General Manager of Ruwad Al Omran and Development Company, said that they see 2026 as a real maturity stage Saudi real estate market, not just a year of change, noting that preparations are based on three parallel tracks: strengthening internal governance, expanding qualitative real estate development, and raising the efficiency of real estate brokerage by relying on data and deep market analysis to ensure the sustainability and quality of the investment decision.
Saudi Arabia's real estate market
<On the expected changes, Al Aifan said: »In 2026, we expect the market to move from the stage of rapid growth to the stage of smart selection, where projects with real added value will advance, and the demand for integrated development that takes into account the quality of life, operational efficiency, and compliance with regulations will increase. We will also see a stronger presence of Property Technologies (PropTech) in marketing, valuation, and asset management.
Hoped-for real estate system updates
Making a professional model
<Hisham Al Aifan explained that their ambition goes beyond the implementation of projects to create a professional model to be followed in real estate development and brokerage; a model that balances profitability and responsibility, and between speed of achievement and quality of outputs. In 2026, we seek to launch thoughtful development projects, expand our strategic partnerships, and build a work system that keeps pace with the Kingdom's vision of a sustainable and attractive real estate sector.Asim Al-Jughaiman: We will witness a change and real estate awareness in consumer behavior
Asim Al-Jughaiman, business development manager at Avid Real Estate, said that their main preparations are centered on: Asim Al-Jughaiman, business development manager at Avid Real Estate, said
Digital Transformation: We live in an accelerated world where all changes around us are related to digitization and technology, so we need to pay attention today in using digital technologies to improve the way business is managed and increase efficiency, profitability and customer experience, instead of relying on traditional or manual methods.
Reliance on data and analysis: meaning that actual numbers and information are used to make the right business decisions instead of relying on randomness. Reliance on data and analysis:
Data and analysis helps us to know the real performance of the business, analyze the reasons for profit and loss, predict future demand, improve planning, and thus make accurate decisions, lower costs, and higher profits. Reliance on data and analysis: Reliance on data and analysis means that actual numbers and information are used to make correct business decisions instead of relying on randomness.
Building an ambitious team: Where employees are organized and roles are distributed among them in a way that achieves the vision and goals of the facility; relying on choosing the right people for each task according to their skills and abilities and developing and improving them if needed. Motivation and continuous training also contribute to the development of team performance. The result, God willing, is a cooperative and integrated team that works efficiently and achieves business success.
Al-Jughaiman explained that there are positive changes expected this year, namely:
Automation and Artificial Intelligence: meaning the use of modern technologies to perform repetitive and automated tasks, helping to reduce effort, time and human error in daily operations. It may contribute to improving customer service such as automated responses and smart recommendations and supports faster and more accurate decision-making leading to a more efficient outcome and improved overall performance. Automation and artificial intelligence: Automation and artificial intelligence:
Changing consumer behavior so that it becomes more aware and understanding of products and services before making a purchase decision, so that digital transformation helps in consumer behavior of comparing and viewing reviews. Awareness also contributes to reducing impulse buying and increasing value for money. The consumer becomes more concerned with the quality of the actual need. The result is a mature market and rational purchasing decisions.
High standards and transparency of governance means clarity of procedures and decisions within the organization, including the disclosure of financial and administrative information in an organized and accurate manner, as governance helps to regulate powers and minimize errors, and transparency enhances trust between the merchant, customers and the company. Transparency enhances trust between the merchant, customers and the company.
These standards contribute to improving the reputation of the facility and its uses so that there is a more controlled and credible business environment. These standards contribute to improving the reputation of the facility and its uses so that there is a more controlled and credible business environment.
Regarding the updates of real estate regulations, Al-Jughaiman said: "There is no doubt that the regulations and their development take the market towards more justice and safety, as well as towards raising the level of trust and transparency between all parties to the process." These standards contribute to improving the reputation of the facility and its uses so that a more credible and credible officers.
<The more clear and up-to-date the regulations are, the less erroneous diligence, the fewer disputes, and the safer and more stable the investment in real estate becomes." Asim Al-Jughaiman stated that this year they will move towards building a strong entity that does not depend on one individual, creating real and sustainable value that adds to the market and serves the community, focusing on quality performance, and thoughtful expansion. Building clear systems that help us achieve sustainability and growth.
