A real estate professional always needs to understand the desires of real estate buyers in order to succeed, while narrowing the circle of desire to understand the customer well and quickly close the sale.

Desire is not equal for everyone, and the economy has not lost sight of this point.

Desire is not equal for everyone, and the economy has not lost sight of this point that must be understood when marketing.

The consumer's preferences in alternatives are called (the equality curve) in microeconomics, which is the point that achieves the customer the same degree of satisfaction and achieves the greatest benefit and satisfaction that reflects the real inclinations of the investor or real estate applicant, and comes from several hidden factors that the real estate applicant may not declare, but it exists in his mind, but he leaves the opportunity for himself to release the freedom of choice. This part is what confuses many marketers, as the difficulty of extracting or knowing that point in the curve closest to his desire contributes to the loss of time and effort.

Last week I attended an auction of a very old villa located in the Al-Mursalat neighborhood north of Riyadh in a hotel, and this auction was offered by the execution court, which requires a bank check in its name for those who wish to bid, and I was amazed at the number of registered certified checks and the identities of the owners to give the bidding card. The announcement caused an increase in those wishing to enter, and the real estate marketer was embarrassed, forcing him to open other rooms with other screens, and the auction was delayed from its scheduled time.

Everyone wanted to enter the auction, each according to what he sees, which made the number large and caused severe congestion, despite the limited mention in the announcement of some elements of consumer preferences, namely location, area, street width and destination.

Real estate marketer had to open other halls with other screens and the auction was delayed.

Some bidders did not even enter the villa at all and were satisfied with the information and evaluated it with his desire for it as a land site. The conflict and the difference in desires were different in the auction at a certain point or price that achieves the degree of satisfaction, so the participants began to gradually abandon the purchase of the property as the price increased at a certain point, the more the price increased, a segment abandoned it until the price per meter reached 2930 riyals and the last participant won it, while the rest abandoned it because it reached prices that did not achieve the degree of satisfaction or the greatest benefit.

The rest abandoned it because it reached prices that did not achieve with them the degree of satisfaction or benefit.

Such important events are repeated in the market and have a clear economic explanation but may be missed by many, as we have seen mansions and residential houses on main and commercial streets with astronomical prices, and villas worth tens of millions but their owners have no desire to sell, money is not the first thing they pay attention to, but the size of the self-interest that he achieves for himself.

These important events are repeated in the market and have a clear economic explanation but may miss many.

*Editor-in-Chief