The Saudi Real Estate Institute organized a training course on real estate marketing in Makkah on the eighth of December, and the course lasted for 4 days in which 20 hours of study and training were approved, and the course included the arts of real estate marketing and acquiring the skills necessary for marketing professionalism such as studying consumer behavior, pricing and promoting real estate products and personal selling, in addition to electronic marketing, real estate laws and professional ethics. (Training Courses)
Mr. Abdulaziz Al-Eisa, Editor-in-Chief of Amlak Real Estate Newspaper, who was approved by the Real Estate Institute as a lecturer and trainer, addressed the basics and methods of real estate marketing, which is considered a basic pillar in successful companies and depends on it to explain the advantages of the property and promote it in the widest range where customers are likely to exist, Stressing the need to study and evaluate the market and create a database on supply and demand, Al-Issa pointed to the importance of the real estate marketer's knowledge of consumer behavior trends and identifying his desires so that they can be provided, explaining the types of real estate products, how to price them and the advantages that depend on the preferences of one property over another, indicating the proper means and methods of promoting the property and choosing the appropriate place and time for each property, and Mr. Al-Issa addressed personal selling skills, electronic marketing, real estate laws and the ethics of the real estate marketer.
<p class="p1The course targeted employees of real estate development companies and engineering companies, individuals working in real estate development companies and engineering companies, real estate brokers and individuals interested in real estate marketing.
The course targeted individuals working in real estate development companies and engineering companies, real estate brokers and individuals interested in real estate marketing.
The most important skills that the learners came away with
Define real estate marketing and differentiate it from real estate sales.
Define real estate marketing and differentiate it from real estate sales.
Learn how to conduct a real estate market study.
Ability to study real estate consumer behavior.
Ability to price real estate products and services.
Ability to price real estate products and services.
Understand the real estate promotion process for products and services.
Ability to price real estate products and services.
Recognize the personal selling process and how to take advantage of it.
Ability to differentiate between types of real estate brokers.
Ability to differentiate between types of real estate brokers.
ProfessorAbdulaziz AlissaIn Brief
- Specializing in real estate and economic media.
- Certified lecturer and trainer in the art of real estate marketing for over 20 years.
- Founder of World Press.
- He worked as a consultant for several real estate and commercial companies.
- Participated in many local and international events.
- Has worked as a marketing consultant for several real estate and industrial companies in Dammam, Riyadh and Jeddah.
- He received a Master's degree in Computer Science from the UK Sunderland
.- He earned an Executive MBA from America - Florida.
- He participated in many courses in the business sector.
- Has worked as a marketing consultant for several real estate and industrial companies in Dammam, Riyadh and Jeddah.
