The Kingdom's endeavor to enable foreign and international companies to enter the Saudi market and achieve a qualitative leap in the economy and enhance competitiveness, in this context, the Custodian of the Two Holy Mosques - may God protect him - issued his directives in September the year before last to study all trade and investment regulations with the aim of facilitating the work of international companies, and providing incentives, including direct work in the Saudi market for those who wish to invest in the Kingdom.space"> the year before last to study all commercial and investment regulations in order to facilitate the work of international companies and provide incentives, including direct work in Saudi markets for those who wish to invest in the Kingdom, to maximize the benefits of technology transfer, employment and training for citizens, in order to achieve the common interests of both sides.

<p class="p1

On the other hand, given the ambitions of the wise leadership, which hopes that Saudi markets will be the capital of global investment and the main axis of trade in the Middle East, this must be accompanied by a comprehensive study to assess the infrastructure needed for this decisive step in the Kingdom's trade movement, because accommodating major The absorption of major international companies requires the development of services that address the comfort of the citizen and investor alike, starting from his arrival at the airport until he engages in work by providing encouraging and stimulating environments to pump the largest amount of money, and among the concerns that are troubling and may prevent this are poor road services and congestion to the point of overcrowding and crawling in the main streets, Lack of parking, lack of observance of health requirements and engineering in many utilities and service facilities, and other factors that limit the work of international companies that are accustomed to flexible procedures, smooth movement and quality services.

So, have the competent authorities and national companies put welfare and full human services in their priorities and seek to provide a model and experience that honors and befits the Kingdom's position as a leading and pivotal country in the region, and to take care of the human being by satisfying his desires and needs so that he can launch with all his intellect and potential in investment without occupying himself with secondary concerns that take much of his effort, mind and time, This trend will contribute greatly to encouraging competition between major brands and their local counterparts, and will help change the stereotypical and traditional trade of national companies by improving the quality of what they offer to the public instead of expansion and expansion in increasing branches and the return of closing them until we almost see in every neighborhood a new branch, and unfortunately, the number of branches has become a measure of the success of companies that offer or go public without taking into account consumer satisfaction measurements, behavior and statistical studies.