In a different and innovative way, Mark 360 Foundation, headquartered in Jeddah, was established to provide integrated real estate services and solutions taking advantage of the digital and electronic revolution in the real estate sector, where the Foundation adopted the latest technologies to achieve the various desires of the market in record time, professionalism and high professionalism, which made it compete with the best international websites and international standards for the real estate market, and to crown the success of the Foundation in harnessing technologies in its programs applied its slogan (Live your property with the push of a button) for the convenience of its customers and achieve their goals.

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Amlak Real Estate Newspaper sat down for a transparent conversation with Ali Abdulhakim Bukhari to talk to us in detail about

Amlak Real Estate Newspaper

Organization; here are the highlights:

First, tell us why The 360 Sign?

The organization was established after a careful study of the reality of supply and demand and close the distances between them by creating an integrated electronic real estate market that provides solutions to all market issues (trust, credibility, and fair price), and helps real estate seekers to reach their goal effortlessly because "Mark 360" systems save effort and time for the customer, only through follow-up and electronic display.

Who does Tag 360 target with its services and mission?

As I mentioned at the beginning of my talk, we did a careful study of all the rings and ribs of the real estate community represented in (owners - real estate brokers of various names - financiers - and buyers), and from the results of the research we found that 85% of buyers and real estate applicants do not have targeted services and companies do not pay attention to them in their marketing plans, especially (women, The elderly, parents, people with special needs, businessmen and people with stressful jobs), these categories due to their circumstances and limited movement in the field; we provided them with our services through virtual reality to visit properties and take their specifications electronically.

Did you limit your search to the local market only, or did you have another approach?

In the beginning, we collected all the obstacles in the real estate market and classified them and developed solutions for them within the »Mark 360" customer service program, as the success of the institution is not complete except through consumer satisfaction, and accordingly, we searched the international markets for the best ways to provide real estate services, especially (American, British, Japanese, Indian and Malaysian), We also used more than 25 international books specialized in real estate, all in order to enhance quality standards and provide the latest real estate ideas and technologies.

How far is your new system in line with the modern state trends?

Our modern systems in marketing and real estate services are fully compatible with the government's aspirations, especially with regard to regulating the real estate market, as »360 Mark" is based on absolute transparency and product clarity while informing the customer of prices and quality, The system serves businessmen in particular, as it provides them with multiple options in one platform characterized by interaction with high professionalism and professionalism, and a website with advanced search tools that compete with the best international websites and international standards for the real estate market, and is compatible with smart devices and applications, through which the details of the property can be known without the need to visit it.

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Tell us how Tag 360 helps its customers search for their properties?

The work of the organization is summarized in the full proxy for our client, whether (tenant, owner or buyer) in researching the exact details of the property, its advantages, disadvantages and location, and deals with the client not as a broker but as a consultant and specialist in real estate, and works on the fair evaluation of the building according to the criteria of price, services, building and property location.

What technologies does Brand 360 use in customer service?

The organization uses the latest technology in its work, starting with 360-degree photography of the property to create a virtual tour from the inside and outside, which highlights the details of the building and completely replaces the visit to the building as if you were walking around inside it through your screen, and you can see the guideline of the property inside the virtual tour window with the real dimensions that were measured on the ground by the specialized Mark 360 team.

The 360 marker also uses wide-angle lenses specially designed for real estate facilities for professional photography that shows the features of the property as if the image is talking to you, and the "360 marker" is considered the pioneer and the first in shooting aerial video of the property that gives you the full visualization of the property from an aerial view in which you see the surroundings of the property.

What are the requirements to close the deal according to the 360 marker standards?

The most important requirements for completing a real estate transaction are an accurate and comprehensive description of all components of the property, a fair evaluation of the property in all honesty and honesty, neighborhood classification and standard of living, in addition to other requirements and details provided by the 360 mark, and the mistake that real estate buyers make is not hiring a specialized real estate marketer because it simply reveals the valuation of the property without overstating it.

What are the requirements for closing the deal?

What are the biggest obstacles facing real estate marketing, and how did you overcome them?

One of the biggest obstacles that limit the opportunity to buy or rent is the short duration of the real estate offer and the difficulty of communicating with brokers because they are limited to certain hours of the day according to their working hours, and this is what we worked to avoid in the Mark 360 website that displays real estate products around the clock and on weekdays, while we receive calls during working hours, and these electronic services we provide for free on our website.

We have a special platform for real estate requests that allows you to specify your desired specifications for your dream home, which is displayed on a dedicated network of our partners from trusted real estate offices to fulfill the request and present it to the customer in a professional 360 way.

What advice do you have for those who want to deal with websites in buying or renting?

During the past ten years, many websites and services have appeared that enable owners to offer their properties for sale, and this is beneficial for both parties to sellers in general, but the issue lies in the lack of trust and credibility, so we advise customers to choose a good honest marketer who serves you as a consultant and partner before being a customer, and this is the 360 brand policy in marketing, which reduces time and effort for owners in offering their products and the final consumer.

What do you recommend to those who want to deal with websites in buying or renting properties?