A number of businessmen and those interested in real estate affairs expressed their optimism for the launch of the «Restatex Riyadh Real Estate» exhibition, which will receive its visitors this evening, Sunday, at the Riyadh International Convention and Exhibition Center, which is launched under the patronage of Housing Minister Majid Al-Hogail, and the exhibition is expected to review strategic projects revealed by developers for the first time in conjunction with a package of programs and initiatives launched by the Ministry of Housing and the Real Estate Development Fund.

"Restatex" real estate surprise exhibition

On the same subject, Hussein Al-Faraj, CEO of Restatex Real Estate Exhibitions, confirmed that this year's exhibition is attended by major real estate and housing development companies and most banks and financing companies in addition to the participation of leading real estate companies from the Gulf countries, and Al-Faraj pointed out that there are pleasant surprises for the real estate community that confirm the importance and magnitude of the real estate and housing investment sector in the Kingdom despite the anticipation and new regulations and programs between the Ministry of Housing, developers, investors and financiers.

Restatex is a showcase of real estate surprises in the Kingdom.

Al-Faraj explained that the activities of the exhibition will witness a diverse program and specialized workshops as well as direct and open dialogues and discussions with the leaders of the Ministry of Housing will accompany the exhibition and will be held in the morning and evening periods, and indicated that «Restatex Riyadh Real Estate» is the most important annual forum for real estate, housing and financing decision makers in Saudi Arabia.

Riyadh Real Estate Exhibition.

The real estate market is stableand balanced and stable

For his part, engineer and real estate developer Salem Bahmam, board member of the Saudi Society for Real Estate Sciences and CEO of Humm Real Estate, explained that real estate exhibitions create a positive movement because it informs visitors and interested parties about the new offerings, housing and support programs, financing programs and others, as in such exhibitions all those working in the real estate field, including real estate, developers, service providers and others, and the important element remains the participation of the relevant government sectors and their provision of services and answer the inquiries of visitors and interested parties.

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Bahmam added that real estate exhibitions give an impression of the movement of the real estate market, the more momentum in the real estate market, the more we find interaction from real estate and related companies in these exhibitions, but in general the real estate market remains a stable, balanced and stable market, and in most cases the sector may stagnate in some periods of time due to changes in the economic or political situation, but overall the situation soon improves and the market returns to normal.

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Demand to reduce subscription fees

Bahmam called on those in charge of organizing real estate exhibitions to reduce the costs of participation of exhibitors and service providers so that the diversity that helps reflect a more realistic real estate market, and that the high costs limit participation only to large companies, stressing that exhibitions are the best channel for displaying and marketing products; therefore, you will find only a positive and improved image of the real estate market.

Bahmam called on those in charge to reduce the costs of participation of exhibitors and providers.

Bahmam said that the participation of the Ministry of Housing in such exhibitions has its qualitative value, especially since it bore all the burden of planning and urban errors, and is trying hard space"> to solve what can be solved from the accumulations that led to such distortions in the real estate or housing market in particular, as the ministry offers many ideas and programs that help regulate the real estate market, which certainly needs it, such as the Ejar program will give a strong motivation to real estate investors to build housing units for rent after its solution and regulation of many of the negatives in the residential rental market.

Professional and academic bodies strengthen the role of exhibitions

In another angle, Ibrahim Al-Quraishi, CEO of Al-Quraishi Real Estate Company, touched on the clear transparency that comes from real estate exhibitions, especially in the presence of academic and professional bodies specialized in the real estate community and the tangible role played by the Saudi Appraisers Authority and the Real Estate Institute, The accurate data and statistics provided by the Ministry of Housing will enhance the principle of transparency and lead to the correct indicators to read the real estate reality, especially since the ministry works with the private sector according to multiple partnerships in the development and provision of housing products, and this trend will certainly revitalize the real estate market, and increase the demand of people to the exhibitions, and Al-Quraishi called for the necessity of repeating the exhibition to be quarterly.

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Generalizing the marketing of real estate exhibitions

About the marketing package for organizing exhibitions, Mazen Al-Basha, Director of Marketing and Corporate Communication at Mining House Company, recommended the need to market real estate exhibitions effectively and thoughtfully by being present in all digital media and traditional means to make exhibitions the real platforms to draw the real picture of the real estate, The exhibitions in the Kingdom target the local end consumer more, but with the revolution of renaissance and transformation with Vision 2030, exhibitions began to shift significantly to target international trade, investors and exchange of experiences and products, and this makes marketing accurate and difficult by selecting the target groups locally and internationally.

Mazen Al-Basha stressed that the movement carried out by the real estate exhibitions "Restax Riyadh" greatly facilitates the process of reaching the target audience and investors from home and abroad, and enhances the concrete experience to see the options and features offered by the exhibitors from real estate and finance companies, banks and personalities from the heads and members of real estate committees in chambers of commerce, who in turn will use this event to show their best, which positively increases the supply and demand process.

Mazen Al-Basha.