Despite the quantum leap in advertising methods—which have become much more sophisticated than the traditional, rudimentary approaches of the past— and despite the smart, tech-driven solutions that meet the needs of industry professionals and consumers—and the fierce competition from numerous apps in Saudi Arabia specializing in real estate marketing and advertising— most apps are still looking to real estate agents and industry players to save them, and the situation has become like the popular saying: "When I came to you, Abdul-Ma’in, you helped me; now that I’ve found you, Abdul-Ma’in, you’re turning your back on me!"

They have come to look for someone to save them by marketing on their behalf, ignoring the fact that the real target is the customer and consumer whom the real estate broker and marketer are seeking, If we take the example of some apps that have gained popularity—such as Hunger Station, Jahaz, and others—which have successfully targeted customers and consumers, companies, stores, and service providers have rushed to compete with them, placing them at the top of the competitive hierarchy.

So my message for real estate apps is that your solution does not lie with the real estate broker.