Every year, at least $272 million (1 billion dirhams) is lost in the UAE’s online real estate market due to duplicate listings.

Daniel Hart, CEO of Masterkey Property Management in the UAE, said the problem is a major concern in the industry. Daniel added, “It’s a major problem in our industry, and evidence suggests that 1 billion dirhams has been calculated by our team, and this figure is likely to be variable.” Hart and his team estimate the figure using data from the Land Department and estimates from various sources. This figure includes the time, overhead costs, and additional marketing expenses incurred by companies due to duplicate listings.

To avoid this problem, Masterkey launched a UAE multi-listing system, which provides a central platform for agents to add and view listings. The system aims to encourage sellers to list with a single agent rather than multiple competing agents, and it helps agents collaborate rather than compete with one another.

Last February, Airlist launched a free platform for all registered clients to manage their properties, reducing the time it takes to post listings across multiple property portals, The program also helps speed up listing distribution, increases online traffic, and assists clients in managing their extensive real estate portfolios.