The city of Riyadh is moving towards a bright economic and commercial future with the hope of becoming the largest market in the Middle East frequented by major producing and manufacturing companies and major importers and suppliers alike, through a realistic reading of the qualitative leaps that the capital is undergoing, which is planned to be a smart city that gives the world amazement in the world of planning towards creating a giant economic and developmental future that serves the whole region.

Observers read with great admiration the futuristic ideas drawn by the wise leadership of this city, especially when His Royal Highness Prince Faisal bin Bandar bin Abdulaziz, Chairman of the Higher Authority for the Development of Riyadh City, emphasizes that investment in Riyadh is given careful attention. Observers read with great admiration the future ideas drawn by the wise leadership for this city, especially when His Royal Highness Prince Faisal bin Bandar bin Abdulaziz, Chairman of the Higher Authority for the Development of Riyadh City, assures that investment in Riyadh is receiving great attention from the government, and that the investor will have all the information about the investment opportunities he targets and will be able to see the various plans and visions developed to stimulate and encourage investments in the city, which contributes to attracting projects of high quality and excellence, which represent an important and beneficial addition to the city and its residents.

Observers are impressed with the quality of the projects that are being developed in Riyadh. <Therefore, we are optimistic and ambitious to see Riyadh as the first investment destination in the Middle East, bringing together all commercial and investment sectors from all countries by establishing a free trade zone that attracts international products from countries of origin to flow under one roof with fair competition governed by quality, and then marketed to the rest of the global markets and surrounding markets, and this step supports the historic decision issued by King Salman bin Abdulaziz to allow foreign companies to enter the Saudi market by 100%, What augurs well for the implementation of these ambitions are the recent investment projects approved by the Supreme Authority for the Development of Riyadh City, represented by the “Mall of Saudi Arabia” project owned by the Emirati Majid Al Futtaim Group and the “Riyadh Avenue” project for the Kuwaiti Al Shaya Group, and the announcement of the start of the transformation of Riyadh into a smart city in line with the qualitative leap to create a strong economy based on innovation and reading the future.

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