New Square launches “Alive Al Murabba” campaign for an innovative destination with historical roots

An awareness campaign linking the history of the Al Murabba neighborhood and palace to the new Al Murabba to promote identity, economic and cultural growth.
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New Square Development Company - a Public Investment Fund company - has launched its new awareness campaign titled “The Two Neighborhoods of the Square” in a move that reflects the historical depth and futuristic dimension of the capital, Riyadh; aiming to revive the cultural and moral connection between the historic Murabba neighborhood and New Square, the modern future destination.

Michael Dyke, CEO of New Square Development Company

Michael Dyke said. <Michael Dyke, CEO of New Square , explained that the campaign aims to raise awareness and strengthen the connection between Al Murabba neighborhood and Palace and the New Square destination, as Al Murabba is not just a historical site, but a source of inspiration that shapes the present, and New Square is a living extension of the values, visions and details born in the past.
He pointed out that the Al Murabba neighborhood and palace witnessed stages of economic, social and educational development in Riyadh at that time, and the new square is following suit through development and innovation, promoting economic and social growth, so that the new square remains a symbol of the continuous aspiration towards a prosperous future that contributes to the progress and expansion of the Kingdom.

The new square is a living extension of the values, visions and details born in the past. <It is worth mentioning that Al Murabba Palace was built by order of King Abdulaziz, may God have mercy on him, which made it one of the most prominent and important destinations in the history of the Kingdom of Saudi Arabia, as its strategic location is evidence of the vision and determination of its founders, and the beginning of the modern era in the Kingdom, and in 2023 His Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince, Prime Minister and Chairman of the New Square Development Company -May God protect him, announced the launch of the New Square Development Company, with the aim of developing the world's largest modern Downtown in the city of Riyadh, which contributes to the development of the future of the capital in line with the objectives of the Kingdom's Vision 2030.