The CEO of General Authority for Competition, Dr. Fahad bin Ibrahim Al-Shathri, received a number of CEOs of companies in the paints sector at the Authority's headquarters, as part of strengthening the strategic partnership with the private sector and supporting the business environment in line with the objectives of Saudi Vision 2030.

The meeting witnessed a discussion of the latest developments in the paints sector, regulatory and legislative developments, as well as a review of the sector's challenges and opportunities. The meeting witnessed the discussion of the most prominent developments in the paints sector, and the related regulatory and legislative developments, in addition to reviewing the challenges facing the sector and the available growth opportunities, in addition to the role of the Authority in establishing the principles of fair competition, which contributes to raising market efficiency, stimulating innovation for national companies, and achieving added value for consumers.

For his part, Dr. Al-Shathri stressed the Commission's keenness to enable various economic sectors to operate according to sound market mechanisms and enhance the level of compliance with the Competition Law and its implementing regulations, pointing out the importance of continuous cooperation with private sector enterprises to ensure a fair and sustainable competition environment.

The meeting concluded with the CEOs of paint companies emphasizing the importance of partnership and integration with the General Authority for Competition and the role of this in developing the market and raising its efficiency, to adopt the best practices that enhance transparency and operational efficiency, which reflects positively on the growth of the sector and enhancing competition.