Survey by Abdullah Al-Saleh: The year 2025 witnessed a historic transformation in the Saudi real estate sector, as bold regulatory legislation and directives ushered in a new reality characterized by maturity and pragmatism. The modernization of regulations contributed to curbing monopolies and stabilizing prices, transforming property ownership from an emotional decision into a conscious investment choice. This report explores the features of this phase, which redefined the true value of assets, while also looking ahead to the aspirations for sustainability and professionalism in 2026.
The newspaper “Amlak” conducted a survey about the most important features and characteristics of the year 2025, and what is hoped for in 2026.
Mohammed Al-Osaimi: The legislation shattered the illusion of "land at any price".
Mohammed Saleh Al-Osaimi, Chief Commercial Officer of Waslat Real Estate, confirmed that 2025 marked a true stage of maturity for the real estate sector, in which the strength of regulation, the high level of transparency, and the improved quality of real estate products emerged. He pointed out that the market witnessed an expansion in real estate auctions as a reliable sales channel, with greater clarity in the roles between all parties, which enhanced confidence and stability in the market.
Regarding the most important features of the year 2025 in the real estate sector, Al-Osaimi explained that it is a realistic and conscious year, stressing that the market has become more accurate in pricing, the buyer is more understanding, and the investor is more conservative. Staying away from exaggeration and unstudied speculations was the most prominent feature.
Al-Osaimi explained that real estate legislation has directly contributed to controlling the real estate market, stressing that regulating land plots for citizens has broken the illusion of “land at any price,” redefined the true value of ownership, limited price gouging, and raised individuals’ awareness of their rights and limits. He indicated that this legislation not only regulated the market but also corrected a prevailing culture and transformed ownership from an emotional decision to a conscious and responsible one.
In closing, Al-Osaimi said: “We aspire to a more balanced and sustainable market, an increase in quality real estate products, and the expansion of institutional investment, while continuing to raise real estate awareness, so that decisions are based on real value and mutual trust between all parties.”
Abdullah Almutairi @AbduallahAlmut: Prices have become closer to reality as the real estate market matures.
For his part, Abdullah Ghanem Al-Mutairi, a real estate broker and marketer, indicated that 2025 is considered one of the pivotal years in the housing and real estate sector, as it witnessed a set of initiatives and regulatory decisions that contributed to addressing the existing challenges under the leadership of His Highness the Crown Prince, may God protect him, most notably those related to regulating the market, raising the efficiency of supply, and achieving a greater balance between supply and demand.
Al-Mutairi described 2025 as a year of correction and maturation for the real estate market. The market witnessed a state of relative calm, prices became closer to reality, and the level of buyer awareness increased, as he became more keen to ask and scrutinize before making a purchase decision. Workers continued according to clear professional principles, in contrast to the decline in practices based on quick offerings without added value.
Al-Mutairi explained that regulating real estate brokerage and licensing brokers is one of the most influential pieces of legislation during the past period, due to its role in raising awareness among the parties involved, reducing randomness, and enhancing transparency. He emphasized that the presence of a licensed and responsible broker has contributed to raising the level of trust, reducing disputes, and improving the overall efficiency of the market.
Regarding his hopes for next year, Al-Mutairi said: “It is hoped that in 2026 there will be an increased focus on the quality of life within residential projects, and not just on offering units, while taking into account the needs of the Saudi family, providing more flexible pricing models, and services that are in line with reality.”
He added: “We also look forward to completing the digital transformation process in a way that ensures clarity of procedures and ease of transactions, away from complexity or individual interpretations.”
Raed Al-Otaibi @Raedabdulmohsen: The five directives broke the monopoly and restored balance.
Professor Raed Al-Otaibi, CEO of Munfarid Marketing and Public Relations Company, confirmed that 2025 represented a historic turning point in the course of the Saudi real estate sector, driven by political will and bold regulatory decisions aimed at addressing structural challenges in the market.
Al-Otaibi explained that the most prominent achievements of the year were the five generous directives issued by His Royal Highness Crown Prince Mohammed bin Salman – may God protect him – on the eve of Eid al-Fitr. These directives came as a bold package to curb rising prices and address urban deterioration. He pointed out that these directives put a definitive end to the crises of land hoarding and monopolization, thus effectively contributing to restoring the lost balance between supply and demand.
Regarding the legislative and awareness aspects, Al-Otaibi stressed that the next phase will witness a qualitative shift through supporting "real estate media," through joint financial incentives between the Ministries of "Information" and "Municipalities and Housing," and revealed a strict approach to regulating this sector through:
- Establishing strict regulations for all those working in real estate media and holding violators accountable.
- Advertisers and those interested in training programs and qualification tests are required to improve the quality of content and ensure the accuracy of the information circulated.
Regarding his aspirations for 2026, Al-Otaibi outlined a roadmap for developing the real estate brokerage profession, calling for linking and regulating this sector according to successful global experiences. He also emphasized the need to initiate a comprehensive classification system encompassing brokers, marketers, and real estate developers to ensure transparency and professionalism.
Al-Otaibi concluded his statement by emphasizing the importance of the role of government funds, calling on the Social Development Bank and government banks to provide quality support to emerging real estate establishments in the areas of brokerage and marketing, to enhance the contribution of Saudi youth in this vital sector, which is a fundamental pillar of the Kingdom’s Vision 2030.
Mohammed Alghamdi @mhmdalgham9545: The market is moving towards discipline and accuracy in pricing.
For his part, Mohammed Jumaan Al-Ghamdi, who is interested in real estate affairs, confirmed that the last third of 2025 was not like previous years, but rather it was characterized by firmness and decisiveness thanks to the directives of His Highness the Crown Prince, may God protect him, which broke the knot of monopolizing and hoarding lands and eliminated the schemes of fictitious speculations that brought real estate prices to astronomical figures that prevented the citizen from his purchasing power, and returned the sector to the right path towards achieving real estate balance.
Al-Ghamdi explained that market maturity and increased buyer awareness were the most prominent features of late 2025. We can say that the market is on the right track to becoming more disciplined and accurate in pricing, and that investors have shifted from impulsive actions to more deliberate planning, as was evident in public auctions. This has created a transparent trading environment characterized by calm and measured action, rather than the speculative noise filled with illusions and misinformation.
Al-Ghamdi stressed that real estate marketing and brokerage need more updates and challenges in order to keep pace with the ultimate goal, which is real estate balance.
Al-Ghamdi pointed out that updating the real estate advertising regulations and intensifying the General Authority for Real Estate’s monitoring will eliminate randomness in offerings and raise the efficiency of brokers through mandatory training and field practice.
Mohammed Al-Ghamdi concluded his remarks to Amlak with his wishes for 2026 to move forward in humanizing cities and comprehensive digitization, achieving the goals of Vision 2030 and completing major projects. He hoped that banks would reconsider the financing mechanism by verifying the evaluation and appraisal of real estate and contribute to financing small real estate projects with a profit margin that encourages entrepreneurs and those about to invest.
