«Digitar»... An Asset, Not a Liability

Abdulaziz Al-Issa
‎Around this time last November, we published an article in this space titled «Real Estate Technologies… Not an Option» In it, we noted that the application of real estate technologies would reinforce the principle of transparency in real estate transactions by providing sufficient information and ensuring the accuracy of data on properties being traded, as well as by establishing electronic channels for payment and settlement, thereby reducing the margin for error and fraud. The article stated: «This technological advancement will cast a shadow over real estate brokers, motivating them to keep up and offer their best, as well as real estate developers.»
Today, with the launch of the Sakani platform for the «Digitar,» which serves multiple purposes, real estate brokers find themselves facing a major challenge; the new service offers distinctive real estate services powered by the latest artificial intelligence technologies, and brings together in one place everything a real estate agent needs—from real estate data and statistics to matching serious clients, posting listings, and completing sales and purchases with speed and exceptional accuracy, while ensuring payment and settlement.
If agents make good use of these combined services—and as real estate platforms continue to develop their tools—they will be an asset rather than a liability, because competition in the real estate market is now driven by staying current, innovation, and the initiative to provide additional services to clients, and elevating them from clients to partners. Among the most significant benefits is that reaching the target audience will be broader and easier than before, as well as the ability to use targeted ads to reach specific segments with precision, Conversely, given this data and the increased level of transparency, clients will be able to search for properties more quickly, access detailed and comprehensive information, and take virtual 3D tours of properties from anywhere, thereby facilitating the decision-making process. These challenges require real estate platforms to make fundamental adjustments to their business strategies, improve the virtual work environment, and enhance it with additional services that attract buyers, sellers, and property owners—all to make a real difference in the services provided.
We hope that maximizing the benefits of these technological tools will be complemented by a greater focus on skills development and enhanced training, which will help real estate agents and technology platforms provide the required services seamlessly.