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Real Estate Marketing in the Digital Age

Reading time: < 1 Minuteالتسويق العقاري في العصر الرقمي - لانا الشبانة

Adopt digital strategies, visual content and service excellence to drive customer engagement and build trust

27/01/2025

Real Estate Marketing - Lana Al-Shabaneh - The Line

The project doesn't lie... but it doesn't talk

Transparency and credibility in off-plan sales enhances buyers' confidence and determines the value of the project and the developer's chances of success.

Residential program

Statistics: 3.4 % GDP growth in the first quarter of 2025

Non-oil activities grew 4.9% and contributed 2.8 percentage points, while oil activities declined 0.5%.

SAR 922.2 billion in real estate loans from banks to individuals and companies by the end of Q1 2025

Mortgage loans recorded a year-on-year growth of 15.2% with corporate loans rising 27.5% and the share of individuals 75.77%.

Riyadh city

147.7 billion riyals of real estate transactions in the Kingdom during April and May

May: 70.3 billion riyals down 9.1% and mortgages 41.9 billion with the number of operations up 37%

White Land Fees Program

In detail... The White Land Fees Law before the adoption of the latest amendments

The previous phase invested more than 162 million square meters and enabled 121 residential projects before the amendments were adopted.

Al-Haqeel

“Al-Haqeel patronizes Cityscape Riyadh's London Introductory Forum to showcase promising investment opportunities in the Saudi real estate sector

More than 100 global companies and investment funds with more than $4.4 trillion in assets participated to explore market opportunities.

Saudi Central Bank

Real Estate Finance in April. Villas lead the monthly decline and apartments the highest year-on-year growth

Housing finance fell 25% m/m in April to 6.297 billion riyals with year-on-year growth.

Real Estate Development Fund - Mortgage Loan Installments

What do you know about the new mechanism for disbursing Self-Build and Land and Loan payments?

Allows for up to 6 payments, extension of the construction deadline, and retroactive reinstatement of housing subsidies for beneficiaries.

Abu Dhabi

AED 239 billion in real estate transactions in the UAE in 3 months

Q1 2025 saw more than 94,700 real estate transactions and a marked increase in sales and mortgages

Real estate auctions falter

Survey: Real estate auctions are faltering 4 key factors holding up deals

Experts highlight four factors that hinder dealmaking: Timing, marketing, valuation and the uncertainty of investor confidence.

Turki Alosaimi - Real Estate Auctions

Auction properties. Why do opportunities falter?

Factors that cause real estate auctions to falter: Type, price, marketing, timing, market crowding, limited financing and lack of awareness.

Al-Haqeel

Saudi Arabia's construction sector includes more than 133,000 establishments and more than 1.6 million individuals

Al-Haqeel launches GPMF 2025 in Riyadh with the participation of more than 13,000 professionals from more than 100 countries.

Ministry of Municipalities and Housing - Group Housing Requirements

Revenues from white land and vacant property fees allocated to support housing projects

The new system includes 15 articles and the regulations for land fees will be issued within 90 days and fees for vacant properties within a year.

Faster funding and less risk: How is AI being used to evaluate real estate loans?

Machine learning models accelerate loan appraisals, property valuations and fraud detection, with risks of bias and privacy threats

Rushen

ROSHN showcases growth opportunities and strategic partnerships at Saudi-American Investment Forum“

ROSHN showcased its integrated projects and investment opportunities to promote urban transformation and achieve the goals of Saudi Vision 2030

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