Knight Frank has revealed the growing attractiveness of branded real estate in Saudi Arabia for foreign investors, with $3.4 billion in private equity investments targeting the sector, which is the third most attractive commercial asset after other sectors, tied with hotels, according to a report published on April 8, 2026.
Night Frank has revealed that branded real estate in Saudi Arabia is becoming increasingly attractive to foreign investors, with $3.4 billion in private capital investments targeting this sector, which is the third most attractive commercial asset after other sectors, on par with hotels, according to a report published on April 8, 2026. The report noted that 77% HNWIs have expressed interest in buying branded homes in the Kingdom, with the highest levels of demand recorded among potential buyers from Egypt at 95%, Algeria at 91%, and India at 90%, while ratios among residents in Medina reached 100%, Mecca at 83%, and Dammam at 79%.
The report noted that 77% HNWIs have expressed interest in buying branded homes in the Kingdom, with the highest levels of demand among potential buyers from Egypt at 95%, Algeria at 91%, and India at 90%.
The branded luxury real estate market in Saudi Arabia is still in its early stages, with total supply currently standing at around 1,685 units, with an additional 1,900 units under development, with development concentrated in key locations such as Diriyah Gate and Jeddah. According to the report, buyers across the wealth spectrum, from less than $500,000 to more than $3 million, are showing a strong appetite for luxury home ownership, opening up vast opportunities for developers.
Knight Frank said the Kingdom is attracting leading global brands such as Raffles, Ritz-Carlton, Armani, Aman, Trump and Jumeirah in key destinations including the Red Sea, Jeddah and Diriyah Gate in Riyadh, with demand expected to expand to international buyers as new ownership regulations are implemented.
Night Frank said the Kingdom is attracting leading international brands such as Raffles, Ritz-Carlton, Armani, Aman, Trump and Jumeirah, with demand expected to expand to include international buyers as new ownership regulations are put into effect.
Night Frank said. <In the same context, the hospitality sector witnessed significant growth supported by the rise in the number of domestic travelers, with this sector ranked as the second most attractive sector for investment after branded residences, while the Kingdom aims to receive 150 million visitors by 2030 after exceeding 100 million visitors in 2023, with plans to provide 358 thousand additional hotel rooms in the coming years, including 250 thousand rooms in the holy cities.Luxury office occupancy rates in Riyadh rose to record levels of 98%, with Class A office rents rising to SAR 2,735 per square meter by the end of 2025, reflecting an increase of 9.7% year-on-year, while the vacancy rate reached only 2% for luxury offices, highlighting significant investment opportunities for international investors and real estate developers.
Office occupancy rates in Riyadh rose to a record high of 98%, with Class A office rents rising to SAR 2,735 per square meter by the end of 2025, reflecting an increase of 9.71 TP3T year-on-year. The report shows that local and international demand for luxury, hotel and office properties, supported by ambitious development plans, reinforces Saudi Arabia's position as one of the most dynamic growth markets in the Gulf region.
