<Turki bin Abdulmohsen Al Sheikh, Chairman of the General Entertainment Authority (GEA), launched the identity of the 91st National Day of the Kingdom of Saudi Arabia under the slogan “It is our home”, as part of GEA's role in unifying the National Day celebration for all government and private entities inside and outside Saudi Arabia, to achieve integration and compatibility in all uses of the identity.
The National Day identity was inspired by the culture of humanization, which is clearly reflected in the huge projects that Saudi Arabia has bet on in its ambitious Vision 2030, which is supported and sponsored by the Custodian of the Two Holy Mosques King Salman bin Abdulaziz Al Saud and led by His Royal Highness Prince Mohammed bin Salman bin Abdulaziz, Crown Prince, Deputy Prime Minister and Minister of Defense, especially the Red Sea projects, NEOM, The Line, the Green Saudi initiative, Riyadh Metro, National Renewable Energy Program, Qiddiya Project, Shaheen Satellite, and the Historical Diriyah Development Program.
The essential elements of identity were designed from these projects, which are a source of inspiration for every contemporary artist. This set was completed by adding the human element, which has an effective role in realizing the vision.
The verbal logo was inspired by the description in poems and folk songs of the homeland as a house, which means not only the house, but the sense of what Saudi Arabia offers to be “our home”, especially after the world entered the difficult slope with the Corona pandemic (COVID-19), as it proved its ability and strength to complete existing projects and launch others, pushing its people towards opportunities and potential for continued growth, and maintaining the quality of life in a dignified manner. The artistic logo was inspired by the map of Saudi Arabia and the Arabic third line drawn on the Saudi flag.
The guide contains the necessary guidance and support for all users of the identity, a detailed description of the main elements, and an indication of their different uses to ensure their correct application; as the “Entertainment Authority” stated that the commitment to implement its paths achieves a visual impact throughout the Kingdom of Saudi Arabia and beyond.
The Authority called on all entities to use and unify the identity of the 91st National Day by including it in the various applications used to celebrate this precious occasion. The identity can be downloaded by accessing the following link: https://nd.gea.gov.sa.
The National Day identity was inspired by the culture of humanization, which is clearly reflected in the huge projects that Saudi Arabia has bet on in its ambitious Vision 2030, which is supported and sponsored by the Custodian of the Two Holy Mosques King Salman bin Abdulaziz Al Saud and led by His Royal Highness Prince Mohammed bin Salman bin Abdulaziz, Crown Prince, Deputy Prime Minister and Minister of Defense, especially the Red Sea projects, NEOM, The Line, the Green Saudi initiative, Riyadh Metro, National Renewable Energy Program, Qiddiya Project, Shaheen Satellite, and the Historical Diriyah Development Program.
The essential elements of identity were designed from these projects, which are a source of inspiration for every contemporary artist. This set was completed by adding the human element, which has an effective role in realizing the vision.
The verbal logo was inspired by the description in poems and folk songs of the homeland as a house, which means not only the house, but the sense of what Saudi Arabia offers to be “our home”, especially after the world entered the difficult slope with the Corona pandemic (COVID-19), as it proved its ability and strength to complete existing projects and launch others, pushing its people towards opportunities and potential for continued growth, and maintaining the quality of life in a dignified manner. The artistic logo was inspired by the map of Saudi Arabia and the Arabic third line drawn on the Saudi flag.
The guide contains the necessary guidance and support for all users of the identity, a detailed description of the main elements, and an indication of their different uses to ensure their correct application; as the “Entertainment Authority” stated that the commitment to implement its paths achieves a visual impact throughout the Kingdom of Saudi Arabia and beyond.
The Authority called on all entities to use and unify the identity of the 91st National Day by including it in the various applications used to celebrate this precious occasion. The identity can be downloaded by accessing the following link: https://nd.gea.gov.sa.
