Despite the qualitative shift in the brokerage method, which has become smarter than the traditional and primitive method in the past, and despite the smart and technical solutions that meet the needs of sector workers and consumers and the competition from multiple applications in Saudi Arabia that specialize in marketing and publishing real estate advertisements, most applications are looking for their target among brokers and dealers in the sector, and the scene has become like the popular saying "I came to you, Abdul Moin to help you, I found you, Abdul Moin to suffer!".

They are looking for someone to save them by marketing for them, ignoring that the real target is the customer and consumer who is looking for the real estate broker and marketer, and if we give an example of some applications that have achieved popularity such as HungerStation, Jahiz application and others that succeeded in targeting the customer and consumer, and in return, companies, shops and service providers raced to them and became in the pyramid of competition.

On the other hand, the majority of applications are looking for their real estate marketers.

So my message for real estate apps is that you are not at the real estate broker.