The Board of Directors of the Public Authority for Real Estate approved the Real Estate Marketing and Advertising Regulation, based on the Real Estate Brokerage Law issued by Royal Decree No. (M/130) dated 30/11/1443 H, with the aim of regulating all real estate marketing and advertising practices, enhancing transparency and protecting dealers in the real estate market.<The regulation included twelve articles, which dealt with the provisions of issuing licenses for real estate advertisements, real estate advertising content requirements, prohibitions related to it, the obligations of the licensee when practicing real estate marketing activity, as well as the obligations of electronic real estate platforms, and the provisions of the regulation apply to all means of real estate marketing and advertising, including social media platforms, audio-visual and written media, billboards, exhibitions, events, and electronic real estate platforms.<The regulation requires obtaining an independent real estate advertising license before publishing any real estate advertisement, which is applied for by the real estate broker or licensed real estate establishment, including eight mandatory data, most notably the property description, condition, location, advertiser's name, prominent license number and expiration date, with the permission to be satisfied with a QR code instead of displaying this data in detail.<The regulation exempts those licensed to market the entire real estate project under other regulations from the requirement to issue a real estate advertising license, including those licensed in real estate contributions, selling and leasing projects on the map and real estate auctions, with the requirement to mention the license number and adhere to the controls and requirements of the regulation.

The Real Estate Authority added that with regard to electronic real estate platforms, the regulation imposed on them fifteen technical, legal and operational obligations, most notably technical linkage to the Authority's systems, hosting servers within the Kingdom, authenticating advertisers" accounts through the unified national access and not allowing the publication of any unlicensed advertisement, responding to the Authority's requests within two working days and notifying it at least ten working days before stopping the activity.<The regulation prohibits the publication of fictitious or misleading data and the use of the identity of the Authority or any government agency without legal justification, and requires the removal of the advertisement immediately after the end of its purpose or the expiration of its license, whichever is earlier, and the regulation applies penalties for violations detected according to the table of classification of violations and penalties contained in the executive regulations of the Real Estate Brokerage.

The Real Estate Marketing and Advertising Regulation repeals the Real Estate Advertising Controls issued by CRA Board of Directors Decision No. (3/14/M/21) dated 12/10/1442H, and the standards for licensing and classification of electronic real estate platforms issued by CRA Board of Directors Decision No. (4/14/M/21) dated 12/10/1442H, to replace them, in line with the development of the legislative system in the real estate sector and achieve its effectiveness and raise the efficiency of real estate transactions in it.

It is noteworthy that the General Authority for Real Estate presented the Real Estate Marketing and Advertising Regulations in November of last year 2025 through the ”Consultation" platform, which enabled the public, government agencies and the private sector to express their views and observations on it before its approval.

According to the Umm Al-Qura newspaper, the regulation includes the following articles:
Article 1:
1- The words and terms mentioned in this regulation shall have the meanings indicated before each of them in Article (I) of the Real Estate Brokerage Law, issued by Royal Decree No: (M/130) on 30/11/1443H, and its executive regulations, unless the context requires otherwise.

2- The following words and terms, wherever used in these regulations, shall have the meanings indicated in front of them:

2.

Real Estate Advertising: Any content published to promote a real estate product in any visual, readable or audible medium.
Licensee: A natural or legal person licensed by the Authority to provide real estate marketing and advertising services.
Advertiser: Any natural or legal person who requests the publication of a real estate advertisement.
Electronic Real Estate Platforms: Applications or websites licensed by the Authority that allow the publication or marketing of real estate advertisements.

Article Two:
The provisions, conditions and controls contained in the Real Estate Brokerage Law and its executive regulations shall apply to this regulation.

Article 3:
The provisions of this regulation shall apply to all real estate marketing and advertising practices, especially those carried out through the following means:
1- Social media platforms and means:
2- Visual, audio or written media.
3- Public exhibitions and events.
4- Electronic real estate platforms.
5- Billboards.
6- Any other means decided by the Board of Directors of the Authority.

Article Four:
1- In order to issue a license for real estate advertising, the following requirements are required:
A- The advertiser's data, description and supporting documents, according to the license application form.
B- The title deed number of the property - excluding properties under the supervision of government agencies-.
C- The real or personal rights to be advertised.
D- An effective means of communication with the advertiser.If any additional data or documents are required, the Authority shall notify the license applicant, and he shall complete the necessary within a period not exceeding (seven) working days from the date of informing him, otherwise the application shall be considered rejected.
3- The Authority shall issue the license to the applicant, or reject the license application, stating the reasons for rejection and informing the applicant thereof.
4- The Authority shall cancel the real estate advertising license; if any of the following cases are proven:
a- Inaccurate information provided upon application.
b- The information included in the license is different from the information published in the real estate ad.

When it is proven that the license is invalid.

Article 5:
1- The real estate advertisement - except for advertisements published in electronic real estate platforms - must include the following data:
A- The real or personal rights to be advertised.
B- The description, condition, data and location of the property, including information that affects the value of the property or the decision of the target of the advertisement.
c- The services and rights associated with the property, including disputes, if any.
d- A means of communication corresponding to the data provided when applying for the advertising license.
e- The name of the advertiser.
f- Showing the advertising license number.
g- The expiration date of the advertising license.

H- The license number of the licensee to practice the activity.
2- The content of the real estate advertisement may be limited to the advertisement license number and a QR code, which includes access to the data referred to in paragraph (1) of this Article.
3- The content of the real estate advertisement in electronic real estate platforms may be limited to the advertisement data retrieved through technical linkage with the Authority's systems.

Article Six:
When practicing real estate marketing, the licensee must adhere to the following:
1- Identify the property being marketed when presented to the public accurately.
2- Adhere to the regulations and instructions issued by the competent authorities.
3- Refrain from including inaccurate or misleading information that would disrupt the stability of the real estate market or undermine confidence in it.
4- Adhere to the principles of transparency.
4- Commitment to the principles of transparency and justice in the practice of the activity.
5- Ensuring the availability of a valid real estate advertising license for the property being marketed.
6- Compliance with the inclusion of all data specified in Article (5) of this regulation.
7- Removing the real estate advertisement as soon as its purpose ends, or the expiration date of its license, whichever is earlier.
4- Adherence to the principles of transparency and justice in the practice of the activity.

Article Seven:
The following is prohibited in real estate marketing:
1- Offending others directly or indirectly.
2- Publishing fictitious data, for the purpose of collecting information of recipients or the public or for any other purpose.
3- Placing communication data in the real estate advertisement that does not match the data provided when applying for an advertising license.
4- Using the name, logo or identity of the Authority, or any other government agency or company without legal justification.
5- Including data in the real estate advertisement that contradicts reality or suggests what is not consistent with the nature of the property.

Real estate advertising is prohibited.

Article Eight:
When establishing an electronic real estate platform, the licensee must comply with the following:
1- Register the platform and link it technically with the Authority after documenting it with the Saudi Competitiveness and Business Center.
2- Authenticate advertisers" accounts through national access.
3- Add real estate advertising data according to the information retrieved from the Authority's technical systems.
4- Remove the real estate advertisement.
4- Removing the real estate advertisement containing misleading information, or information that contradicts the reality or suggests what is not consistent with the nature of the property, immediately upon discovery.
5- Not allowing the publication of any unlicensed real estate advertisement.
6- Removing the real estate advertisement as soon as its license expires.
7- Updating the copies of technical linking processes and procedures according to the Authority's requirements.
8- Providing a page in the platform to receive complaints, including the form for submitting a complaint, the complaint record number, the date of the complaint, the procedures taken and the duration of processing it.
9- Not changing or allowing users to change the content of the real estate advertisement after publishing it.
10- Responding to the Authority's requests when requesting to provide it with user information within (two working days).
11- The hosting of the platform server should be based in the Kingdom.
12- Notify the Authority before stopping the activity or changing the operational model of the platform at least (10) working days before the date of stopping or changing.
13- Delete all data and information related to the content of real estate advertisements when stopping the activity.
14- Delete any content that violates the provisions of the law and its regulations and the terms and conditions of use of the platform.
15- Comply with the regulations related to the work of the platform.

Regulations related to the work of the platform.

Article Nine:
Without prejudice to the provisions of this regulation, it is not required to obtain a real estate advertising license if the advertiser is licensed to market the entire real estate project under other laws or regulations, including - but not limited to - real estate contributions, sale and lease of real estate projects on the map, real estate auctions.

Article Ten:
Anyone who violates the provisions of these regulations shall be punished with the penalties listed in the table of classification of violations and the penalties prescribed for them in the executive regulations of the Real Estate Brokerage System.

Article Eleven:
This regulation repeals the real estate advertising controls issued by CRA Board of Directors Resolution No. (3/14/M/21) dated 12/10/1442H, and the criteria for licensing and classification of electronic real estate platforms issued by CRA Board of Directors Resolution No. (4/14/M/21) dated 12/10/1442H.

Article Eleven:
This regulation repeals the real estate advertising controls issued by CRA Board of Directors Resolution No. (3/14/M/21) dated 12/10/1442H.

Article Twelve:
These regulations shall be published in the Official Gazette, and shall enter into force from the date of publication.