The Board of Directors of the General Authority for Real Estate approved the regulatory framework for real estate marketing and advertising, based on the Real Estate Brokerage System issued by Royal Decree No. (M/130) dated 11/30/1443 AH, with the aim of regulating all real estate marketing and advertising practices, enhancing transparency, and protecting those involved in the real estate market.
The regulation included twelve articles, which dealt with the provisions for issuing licenses for real estate advertisements, the requirements for real estate advertising content, the prohibitions related to it, the obligations of the licensee when practicing real estate marketing activity, as well as the obligations of electronic real estate platforms. The provisions of the regulation apply to all means of real estate marketing and advertising, including social media platforms, visual, audio and written media, billboards, exhibitions, events and electronic real estate platforms.
The authority clarified that the regulation requires obtaining an independent real estate advertising license before publishing any real estate advertisement. The real estate broker or licensed real estate establishment submits the application, which includes eight mandatory data points, most notably the description of the property, its condition, location, the name of the advertiser, the license number prominently displayed, and its expiry date, with the option to use a quick response code (QR) instead of displaying this data in detail.
The regulations exempt those licensed to market the entire real estate project under other regulations from the requirement to issue a real estate advertising license, including those licensed in real estate contributions, selling and leasing off-plan projects, and real estate auctions, with the requirement to mention the license number and to comply with the controls and requirements stated in the regulatory regulations.
The Real Estate Authority added that with regard to electronic real estate platforms, the regulations have imposed fifteen technical, legal and operational obligations on them, most notably technical linking to the Authority’s systems, hosting servers within the Kingdom, verifying advertisers“ accounts through the unified national access, not allowing the publication of any unlicensed advertisement, responding to the Authority’s requests within two working days and notifying it at least ten working days before ceasing activity.
The regulation prohibits the publication of false or misleading data and the use of the identity of the Authority or any government entity without legal justification. It mandates the removal of the advertisement immediately upon the expiration of its purpose or the expiration of its license, whichever comes first. The regulatory regulation applies penalties to any violations that are detected, according to the schedule of violations and penalties contained in the executive regulations of the Real Estate Brokerage System.
The Real Estate Marketing and Advertising Regulations cancel the Real Estate Advertising Controls issued by the Board of Directors of the Authority Resolution No. (3/14/M/21) dated 12/10/1442 AH, and the Standards for Licensing and Classifying Electronic Real Estate Platforms issued by the Board of Directors of the Authority Resolution No. (4/14/M/21) dated 12/10/1442 AH, to be replaced by the provisions contained in the Regulations, in line with the development of the legislative system in the real estate sector and achieving its effectiveness and raising the efficiency of real estate transactions in it.
It is worth noting that the General Authority for Real Estate launched the regulatory framework for real estate marketing and advertising in November of last year, 2025, through the "Survey" platform, which enabled the public, government agencies, and the private sector to express their views and comments on it before its approval.
According to what was published in the Umm Al-Qura newspaper, the regulations include the following articles:
Article One:
1- The words and terms contained in this regulation shall have the meanings indicated in front of each of them in Article (One) of the Real Estate Mediation System, issued by Royal Decree No. (M/130) on 11/30/1443 AH, and its implementing regulations, unless the context requires otherwise.
2- The following words and terms, wherever they appear, in this list shall have the meanings indicated opposite them:
Real estate advertising: Any published content to promote a real estate product in any visual, written, or audio medium.
Licensee: A natural or legal person licensed by the Authority to provide real estate marketing and advertising services.
Advertiser: Any natural or legal person who requests the publication of the real estate advertisement.
Electronic real estate platforms: Applications or websites licensed by the Authority that allow the publication or marketing of real estate advertisements.
Article Two:
The provisions, conditions and controls contained in the Real Estate Mediation Law and its implementing regulations shall apply to this regulation.
Article Three:
The provisions of this regulation apply to all real estate marketing and advertising practices, and in particular those carried out through the following means:
1- Social media platforms and tools.
2- Visual, audio, or written media.
3- Exhibitions and public events.
4- Electronic real estate platforms.
5- Billboards.
6- Any other means decided upon by the Board of Directors of the Authority.
Article Four:
1- The following requirements must be met to issue a real estate advertising license:
A- The advertiser's data, description, and supporting documents, according to the license application form.
B- Property ownership registration deed number - excluding properties under the supervision of government agencies.
c) Real or personal rights that are to be declared.
D- An effective means of communication with the advertiser.
2- The Authority, when it needs any additional data or documents, shall notify the license applicant, who must complete what is required within a period not exceeding (seven) working days from the date of being notified of this, otherwise the application shall be considered rejected.
3- The Authority issues the license to the applicant, or rejects the license application, stating the reasons for the rejection and informing the applicant accordingly.
4- The Authority may revoke the real estate advertising license if one of the following cases is proven:
A- Incorrect information provided when requested.
B- The difference between the information included in the license and the information published in the real estate advertisement.
Article Five:
1- The real estate advertisement - except for advertisements published on electronic real estate platforms - must include the following data:
A- The real or personal rights that are to be declared.
b) Description of the property, its condition, details and location, including information that affects the value of the property or the decision of the person targeted by the advertisement.
c) Services and rights related to the property, including any existing disputes concerning it.
D- A means of communication that matches the data provided when applying for an advertising license.
e- Name of the advertiser.
- Displaying the advertising license number.
g- The date of expiry of the advertising license.
H- The license number for practicing the activity of the licensee.
2- The content of the real estate advertisement may be limited to the advertisement license number and a quick response code, which includes access to the data referred to in paragraph (1) of this article.
3- The content of the real estate advertisement on electronic real estate platforms may be limited to the advertisement data retrieved through technical linkage with the Authority’s systems.
Article Six:
When engaging in real estate marketing, the licensee must adhere to the following:
1- Accurately identify the property being marketed when presenting it to the public.
2- Adherence, when using advertising and marketing methods, to what is stipulated by the regulations and instructions issued by the competent authorities.
3- Refraining from including inaccurate or misleading information that could disrupt the stability of the real estate market or undermine confidence in it.
4- Commitment to the principles of transparency and fairness in the practice of the activity.
5- Ensure that the real estate advertising license is valid for the property being marketed.
6- Adherence to including all the data specified in Article (Five) of these regulations.
7- The real estate advertisement must be removed immediately upon completion of its purpose, or upon the expiry of its license, whichever comes first.
Article Seven:
The following are prohibited in real estate marketing:
1- Abusing others, directly or indirectly.
2- Publishing false data, for the purpose of collecting information from recipients or the public or for any other purpose.
3- Placing contact information in the real estate advertisement that does not match the information provided when applying for the advertisement license.
4- Using the name, logo, or identity of the Authority, or any other government entity or company without legal justification.
5- Including in the real estate advertisement data that contradicts reality or suggests something that is inconsistent with the nature of the property.
Article Eight:
When establishing an online real estate platform, the licensee must adhere to the following:
1- Registering the platform and linking it technically with the Authority after its documentation with the Saudi Center for Competitiveness and Business.
2- Verifying advertisers" accounts through the National Access System.
3- Adding real estate advertising data according to the information retrieved from the Authority’s technical systems.
4- Removing the real estate advertisement that contains misleading information, or information that contradicts reality or suggests something that is inconsistent with the nature of the property, immediately upon discovering this.
5- Not allowing the publication of any unlicensed real estate advertisement.
6- The real estate advertisement must be removed immediately upon the expiry of its license.
7- Updating the versions of the technical linking operations and procedures according to the Authority's requirements.
8- Providing a page on the platform to receive complaints, which should include the complaint submission form, the complaint registration number and date, the actions taken regarding it, and the duration of its processing.
9- Not changing or allowing users to change the content of the real estate advertisement after it has been published.
10- Responding to the Authority's requests when it asks to provide it with user information within (two working days).
11- The platform server must be hosted in the Kingdom.
12- Notifying the Authority at least (10) working days before ceasing to conduct business or changing the operating model of the platform, from the date of cessation or change.
13- Delete all data and information related to the content of real estate advertisements when ceasing to conduct business.
14- Deleting any content that violates the provisions of the system, its regulations, and the terms and conditions of use of the platform.
15- Compliance with the regulations related to the operation of the platform.
Article Nine:
Without prejudice to the provisions of this regulation, obtaining a real estate advertising license is not required if the advertiser is licensed to market the entire real estate project under other regulations or bylaws, including - but not limited to - real estate contributions, sale and lease of off-plan real estate projects, and real estate auctions.
Article Ten:
Anyone who violates the provisions of this regulation shall be punished with the penalties listed in the schedule of violations and penalties prescribed for them in the executive regulations of the Real Estate Mediation System.
Article Eleven:
This regulation cancels the regulations for real estate advertisements, issued by the Board of Directors of the Authority Resolution No. (3/14/M/21) dated 12/10/1442 AH, and the standards for licensing and classifying electronic real estate platforms, issued by the Board of Directors of the Authority Resolution No. (4/14/M/21) dated 12/10/1442 AH.
Article Twelve:
This regulation shall be published in the Official Gazette and shall come into effect from the date of its publication.
