Experts Call for Greater Professionalism to Keep Pace with Market Changes at Real Estate Brokerage Forum

Simplifying systems for the customer does not mean explaining every detail, but rather clarifying what is involved in the transaction and its obligations to facilitate decision-making.

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Participants in the session “How Should Real Estate Brokers Deal with Market Changes?” as part of Real Estate Brokerage Forum in its third edition, organized by General Real Estate Authority, that legislative developments, digital transformation, and the advancement of professional standards have become among the most prominent factors enhancing the efficiency of real estate brokers and improve the quality of services provided in the market.

Attorney Abdulrahman Al-Abdullatif explained that modern real estate regulations and rules have addressed the historical challenges the market faced due to a lack of regulation and have established a clear contractual environment that protects the rights of all parties. For his part, Professor Hamoud Al-Qahs said that the Kingdom possesses an advanced digital infrastructure that is one of the real estate sector’s key assets, noting that it provides brokers with more efficient tools to verify data and deliver a more reliable experience to clients.

Ms. Mona Al-Rashid, in turn, emphasized that simplifying regulations for the client does not mean explaining every detail, but rather clarifying what is relevant to the transaction and its obligations, thereby facilitating decision-making. Mr. Youssef Batrawi noted that a thorough understanding of the nature of the work, as well as the finer details of real estate projects and geographic areas, represents a competitive advantage and added value that real estate brokers provide to their clients. Mr. Yazid Al-Shamsi explained that the concept of professionalism in real estate brokerage has evolved significantly, noting that competition is no longer limited to work style, but now depends on the quality of the customer experience, speed of execution, and compliance with regulations and systems, in addition to professional knowledge.

The General Real Estate Authority organized the third edition of the Real Estate Brokerage Forum with the participation of a number of specialists, experts, and stakeholders in the sector, with the aim of discussing the most significant changes taking place in the real estate market, review best practices in real estate brokerage, enhance professional awareness, and support the development of services and the improvement of the sector’s workforce efficiency.