Experts Call for Greater Professionalism to Keep Pace with Market Changes at Real Estate Brokerage Forum

Simplifying systems for the customer does not mean explaining every detail, but rather clarifying what is involved in the transaction and its obligations to facilitate decision-making.

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Participants in the session “How does the real estate intermediary deal with market variables?” within the third edition of the Real Estate Mediation Forum, organized by the General Authority for Real Estate, emphasized that legislative developments, digital transformation, and the enhancement of professional excellence have become among the most prominent factors that enhance the efficiency of real estate intermediaries and elevate the quality of services provided in the market.

Attorney Abdulrahman Abdullatif explained that modern real estate regulations and regulations addressed the historical challenges faced by the market due to the lack of regulation, establishing a clear contractual environment that protects the rights of all parties. For his part, Professor Hamoud Al-Qass said that the Kingdom possesses advanced digital infrastructure that is one of the key potentialities of the real estate sector, noting that it provides agents with more efficient tools to verify data and provide a more reliable experience for customers.

For her part, Professor Mina Al-Rashid emphasized that simplifying the systems for the client does not mean explaining all the details, but rather clarifying what is related to the transaction and its obligations, which contributes to facilitating decision-making. Professor Youssef Batraoui pointed out that a thorough understanding of the nature of the work, and a thorough understanding of the details of real estate projects and geographical scopes, represent a competitive advantage and added value offered by the real estate intermediary to its clients. Meanwhile, Professor Yazeed Al-Shamasi explained that the concept of professionalism in real estate mediation has evolved significantly, noting that competition is no longer limited to the method of work, but has become based on the quality of the client's experience, speed of execution, compliance with regulations and laws, as well as professional knowledge.

The General Authority for Real Estate organized the third edition of the Real Estate Mediation Forum, with the participation of a number of specialists, experts, and stakeholders in the sector, with the aim of discussing the most prominent changes in the real estate market, reviewing best practices in real estate mediation, as well as promoting professional awareness and supporting the development of services and improving the efficiency of those working in the sector.