His Highness announced that Asir's strategy aims to transform the region into a global tourist destination all year round, attracting more than 10 million visitors from inside and outside the Kingdom by 2030, by exploiting the region's enormous tourism potential that will be invested through quality tourism projects to highlight its majestic peaks as well as its geographical and natural diversity, and reveal its cultural and heritage richness.
HRH the Crown Prince stressed that the Asir strategy seeks to attract investments from inside and outside the Kingdom, which in turn will contribute to creating an effective economic movement by activating an integrated system to facilitate procedures and enhance the role of tourism and culture as key drivers of economic development in Asir.
HRH the Crown Prince noted that the implementation of the strategy will contribute by 2030 to creating new job opportunities, in addition to raising the quality of life and upgrading basic services and infrastructure in the region, including communications, health, transportation and other enablers.
On this occasion, His Royal Highness Prince Turki bin Talal bin Abdulaziz, Governor of Asir Region, expressed his thanks and gratitude to His Highness the Crown Prince for his continuous support and generous attention to Asir region and its people, and the launch of the Asir Development Strategy, which seeks to achieve a comprehensive renaissance for the region, to benefit the people of Asir and its residents, raise the quality of life, develop infrastructure and services, attract investments and drive the social and economic development of the region.
The Crown Prince also expressed his gratitude and appreciation to His Highness the Prince for his continuous support and attention to the Asir region and its people, as well as the launch of the Asir Region Development Strategy.








