Electronic Marketing in the Balance Real estate media and apps have created strong competition and challenges

The <a style="color: #800000;" href="https://amlak.net. electronic real estate marketing was an exception when digital transformation spread to all economic activities, as new and updated technologies entered to promote the digitization of dealing with this vital and important activity.youtube.com/watch?v=iqht75XG6D0">real estate media and apps Social media pages are real and effective platforms in identifying the target audience and delivering the message to them, due to their ease of use and low cost, in addition to the fact that work in them does not need a place or a specific time commitment.

Amlak real estate newspaper conducted a survey on the challenges facing digital transformation in real estate marketing.

Amlak real estate newspaper conducted a survey on the challenges facing digital transformation in real estate marketing.

Poll: Abdullah Al-Salih

Abdullah Almoosa: Expanding the potential customer base

Abdullah bin Nasser Al-Mousa, a real estate broker, explained that the digital transformation witnessed by the Kingdom in all fields contributed to achieving the objectives of the Kingdom's Vision 2030, including the transformation in real estate marketing, as it gave many benefits to real estate companies and institutions as well as individuals. He pointed out that the use of digital tools and online platforms led to easy communication with customers and expanding the potential customer base, as well as helped to quickly publish advertisements and information about real estate using social media, which helped attract the interest of potential buyers.

Almoosa said that modern technologies have allowed interested parties and customers to view photos through virtual tours before visiting the property through websites and applications, and he insisted that the use of e-mail has helped maintain continuous communication with customers.

Mousa stressed that the intense competition between real estate companies and institutions created great challenges in the field; especially that everyone uses the same tools in the platforms, which made it difficult to stand out and attract customers, as well as the customer may feel reluctant to trust ads and information on the Internet, especially if there is no personal interaction with him, explaining that one of the challenges facing digital marketing is the high cost of digital marketing campaigns, especially if they require the production of high-quality content such as videos and professional photos.

Mousa said.

As for the competition between digital and traditional marketing, Almoosa says: "Each has its own strategy, but the competition between them remains strong as digital marketing contributes to the ease of reaching the target audience and measuring the results of campaigns effectively, while traditional marketing can be more expensive and less measurable. However, both can play an important role in a marketing strategy depending on the target and objective."

At the end of his talk to the real estate newspaper "Amlak", Al-Mousa praised the legislation, regulations, laws and regulations that contributed to the ease and diversity of real estate investments, pointing out that the population trend and economic developments in the Kingdom of growth and prosperity are among the factors and influences that determine and sort out good opportunities.

Malik Al-Juhani: Different marketing mechanisms increase exposure

Malik Al-Juhani, Director of Sales and Reservations at Maraj Real Estate Company, stressed that the real estate sector in the Kingdom is undergoing a huge qualitative leap; making it one of the important economic pillars in the Kingdom, as its contribution to GDP reached 12.8%, which means the strength of its impact, and Al-Juhani indicated that the real estate marketing process in this strong market kept pace with the digital transformation that controlled all transactions and led events to achieve great successes such as the shift from traditional auctions to electronic auctions in which all interested parties participate regardless of their location.

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Juhani added that one of the most important advantages of e-marketing is the wide and rapid spread provided by social media, which represents direct channels of communicationdirect channels to communicate with potential customers and interact with them, through which the real estate products to be marketed can be more easily identified, and Al-Juhani believes that reaching the target audience is one of the most important advantages of e-marketing.

Juhani added that the most important advantages of e-marketing are the widespread and rapid spread provided by social media.

About the challenges facing e-marketing, Al-Juhani believes that creating digital content needs very careful professionalism, so that it suits the medium used by the real estate marketer, pointing out that the mechanism followed in (X) Twitter platform previously differs from Facebook and differs from YouTube, Snap and other applications used in marketing, in addition to the high competition between institutions and individuals working in the same activity, and Al-Juhani praised the real estate brokerage system whose application had a great role in regulating the profession, noting that the "Val License" made the difference between trained and qualified marketers and outsiders to it, and called for the

Juhani told Amlak that modern applications have been able in a short period of time to impose themselves as an important factor in the success of the marketing process, stressing that it creates multiple investment opportunities for real estate brokers.

Hisham Al-Aifan: Growing number of competitors created a challenge

Hisham Al-Aifan, a real estate researcher, stressed the importance of digital transformation in real estate market transactions, as it provided institutions and individuals working in the sector with a large number of advantages and benefits, including the strength and breadth of the spread in a short time compared to the use of traditional means, indicating access to all segments and classes, as well as the ease of targeting specific areas.

Aifan explained that there are many challenges facing digital real estate marketing, such as clarity of information, referring to the fact that the target of the marketing is interested in all the data of the property to be marketed, which enables him to make the appropriate decision, and Al-Aifan indicated that the ease of entry into real estate marketing through media has created a great challenge among competitors whose numbers are increasing day by day.

Aifan said that the ease of entry into real estate marketing through media has created a great challenge among competitors whose numbers are increasing day by day.

As for comparing the competition between electronic marketing and traditional marketing, Al-Aifan explained that both methods are two betting horses, because marketing is a large, diverse and changing world and its results differ from one category to another, considering that traditional marketing is still effective and positively influential because it is in line with the nature of buying and selling real estate.

Hisham Al-Aifan explained that there are a number of influences that determine investment opportunities in the field of electronic marketing, such as the location and its proximity to circular roads and service areas, in addition to the technical specifications of the property, the price, and measuring the desire of businessmen to invest in the area, pointing out that sites that are near state projects find a share of interest from investors.

Hisham Al-Aifan

Majid Al-Otaibi: Addressing Pricing Variation by Modern Means

In turn, Majid Al-Otaibi - interested in real estate affairs, explained that the real estate technical field has achieved a technical revolution that benefited many customers in the field, praising the efforts of the owners of real estate applications who succeeded with their diligence in building real estate technology projects to achieve the satisfaction of their customers despite the difficulty of the field, pointing out that many customers in the field have benefited from the services provided by real estate platforms and applications, which reflected positively on improving the experience of those targeted by the service by saving effort and time.

From his point of view, Al-Otaibi expected that the competition in this field will continue, although it is a promising sector, but there are many investment opportunities that provide a good return in the real estate sector, and he cautioned taking into account providing solutions to the gaps and issues that exist in the current real estate platforms.

Majid Al-Otaibi pointed out the negatives that some real estate platforms may have, namely the disparity of prices in some real estate offers, and the lack of control over the accuracy of pricing, which allows the existence of unreal prices, which may have a large difference between them and the average price in the market, stressing that this negativity directly and indirectly affects the real estate market and its dealers.

At the end of his speech, Al-Otaibi called on the owners of real estate platforms and applications and those who care about the quality of services in them to address and solve the pricing disparity by modern technical means.

Real estate media and applications