In this survey, a number of real estate experts agreed that development, brokerage, and property management are the most influential and voluminous activities, and determined the strategy of preference between specializing in one activity or combining multiple activities based on the size of the establishment and its stage of maturity.

The real estate market is characterized by its multiple activities and businesses, and there are critical factors that shape the size and quality of each activity.

Khaled Al-Mubaid: The most prevalent real estate marketing

Khaled Shaker Al-Mubaid, interested in real estate affairs, said that real estate brokerage activities, real estate development, and property management lead the market size in terms of the number of practitioners and the volume of operations, indicating that the real estate marketing activity stands out as one of the most prevalent activities; due to its role in linking supply to demand, while real estate valuation continues to grow with increasing demand for financing and mortgage.

Real estate valuation continues to grow with increasing demand for financing and mortgages. As for the factors that determine and influence the size of real estate activity in the market, Al-Mubaid said that the size of each real estate activity is formed according to several key determinants, most notably:

• The strength of supply and demand in each city or real estate category.
• The economic situation and the financing of individuals and companies, especially the ease of obtaining a mortgage.
• Government regulations such as «rent», «real estate balance», and «white land fees».
• Geographic location, population growth and urbanization rates.
• Investor appetite to build real estate portfolios or enter into development projects.
• Modern technologies and digital platforms that have increased the efficiency of brokerage, management and marketing.

The preference between specializing in one real estate activity or combining several activities depends on the type and size of the establishment, and Al-Mabid explained it as follows:

Specialization:

Best for startups and SMEs because it achieves deep expertise, facilitates adherence to regulations, and gives higher quality of product and service.

Combining several activities:

Suitable for large companies with a strong organizational and management structure, because integrating activities (such as development + marketing + management) creates integration, increases yield, and gives greater control over the entire investment cycle.

Suitable for large companies with a strong organizational and management structure.

Alaa Alskit: Activities vary according to market growth stages

Alaa Al-Skeet, Director of Public Relations and Excellence at NBRC Real Estate, explained that the real estate sector is vast and diverse, but there are some activities that usually capture the largest share of the market, primarily:

Alaa Al-Skeet

• Real estate development as the most influential activity in creating real estate supply and expanding the investment base.
• Real estate brokerage because of its pivotal role in linking the parties to the real estate process.
• Property management, operation and maintenance to support the sustainability of real estate assets and enhance their value.
• Residential and commercial investment and leasing as one of the most responsive activities to daily market demand.

Skit pointed out that the strength of these activities varies according to the stages of market growth and economic variables, explaining that the volume of real estate activity is affected by a set of interrelated factors, most notably:

• General economic situation and growth rates.
• Population growth, urbanization and increased need for housing and services.
• Regulations and legislation that regulate the market and incentivize investments.
• The availability, cost, and terms of real estate financing.
• Government projects and infrastructure that increase the attractiveness of locations.
• Supply, demand and market balance.
• Modern technologies and digital transformation and their impact on the efficiency of real estate activities.

These factors contribute to shaping market trends and determining the size of real estate activity.

About the preference between specializing in one real estate activity or combining several activities, Al-Skeet said that the preference varies based on the strategy of the establishment and its stage of growth:

Specializing in one real estate activity or combining several activities.

Specializing in one activity:

• Creates deep expertise and a clear competitive advantage.
• It establishes the quality of service and reputation of the organization in a specific field.

Combining several real estate activities:

• Enables diversification of income sources and risk allocation.
• Gives greater flexibility in the face of market volatility.
• Requires high organizational and managerial capabilities to ensure efficient performance.

Alaa Alsaket believes that specialization is a suitable option for startups, while mature enterprises are preferred to diversify thoughtfully after having a strong structure and sufficient experience.

Alaa Alsaket concluded her talk.

Reda Al Matrafi: 6Determinants affecting the quality of real estate activity

Reda Al Matrafi, creator and founder of Smart Real Estate Platform, emphasized that the activity in the real estate sector is wide and multiple, pointing out that the most dominant activities in the sector are:

• Sale of residential units.
• Rentals.
• Sale of residential land.

Matrafi identified 6 factors that determine and influence the volume of real estate activity in the market, namely:

• Demand: Population, city expansion, and households' need for housing.
• Financing: Availability of loans and interest rates.
• Regulations: Such as licenses, land fees, and new regulations.
• li>Regulations.
• Government projects: Such as Vision 2030, infrastructure, and mega projects.
• Building material prices and cost of development.
• General economic situation.

All these factors determine the strength and size of any real estate activity. Al-Matrafi explained the cases of preference between specializing in one real estate activity or combining several real estate activities, and the number of their advantages

For the broker or small office:

Specialization is preferable, because:

• Gives you stronger expertise
• Attracts clients quickly
• Improves your chances of selling and success

For large companies:

<Can combine multiple activities because they have a larger team and capital.