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Survey: Promoting real estate projects and auctions: Between Influencer Awareness and Marketer Expertise (2)

Reading time: 2 Minutesأكد صقر الزهراني، مهتم بالتسويق، أن التجربة في الترويج للمشاريع العقارية أو المزادات عبر المؤثرين والجهات التسويقية أثبتت أن الأمر أكثر تعقيدًا من كونه مجرد ... Read more

Al-Zahrani: Influencers accelerate awareness, but real estate projects need a long-term product and strategy versus instant auction campaigns.

21/09/2025

Saqr Al-Zahrani Real Estate Projects
Real estate auctions falter

Survey: Real estate auctions are faltering 4 key factors holding up deals

Experts highlight four factors that hinder dealmaking: Timing, marketing, valuation and the uncertainty of investor confidence.

Turki Alosaimi - Real Estate Auctions

Auction properties. Why do opportunities falter?

Factors that cause real estate auctions to falter: Type, price, marketing, timing, market crowding, limited financing and lack of awareness.

Al-Haqeel

Saudi Arabia's construction sector includes more than 133,000 establishments and more than 1.6 million individuals

Al-Haqeel launches GPMF 2025 in Riyadh with the participation of more than 13,000 professionals from more than 100 countries.

Ministry of Municipalities and Housing - Group Housing Requirements

Revenues from white land and vacant property fees allocated to support housing projects

The new system includes 15 articles and the regulations for land fees will be issued within 90 days and fees for vacant properties within a year.

Faster funding and less risk: How is AI being used to evaluate real estate loans?

Machine learning models accelerate loan appraisals, property valuations and fraud detection, with risks of bias and privacy threats

Rushen

ROSHN showcases growth opportunities and strategic partnerships at Saudi-American Investment Forum“

ROSHN showcased its integrated projects and investment opportunities to promote urban transformation and achieve the goals of Saudi Vision 2030

National Housing Company

NHC achieves sales of nearly 15 billion riyals in just 4 months of 2025

More than 16 thousand units and sales of nearly 15 billion riyals during January-April 2025, with growth of 100% in units and 112% in value.

Infographic: 7 Obligations of a Real Estate Broker after entering into a brokerage contract

The General Real Estate Authority issues mandatory requirements including licensing, confidentiality, verification, transaction registration, and deposit delivery via the platform.

“MODON attracts SAR 24 billion in new local and foreign investments with a growth of 38% in 2024

The number of establishments rose to 8,616 and jobs to 593,000 as developed areas increased to 219.5 million square meters

140 billion riyals of off-plan sales in 2024

Licensing 192 projects and 104,000 housing units by 2024, with efforts to strengthen financing and governance of the real estate sector.

Private Sector - Saudi Economy - Construction Contracts in Saudi Arabia

Report reveals: Saudi Arabia's real estate market continues to rise, supported by demand and foreign investment

will reach USD 29 bn in 1Q2025, as real estate financing grows and foreign investment inflows escalate.

Annual growth in real estate financing from banks slowed in March

Total new residential financing grew 12.7% in March, while financing companies declined 12.4% compared to a year ago.

29 billion dollars in real estate deals in Saudi Arabia during the first quarter of 2025

CBRE report ties this to rising residential, commercial and tourism demand, government reforms and investor confidence

Real estate development companies

تقارير حديثة تتوقع استمرار نمو سوق العقارات السعودي.. وتوسع التمويل العقاري

ستاندرد آند بورز تتوقع نمواً عقارياً مدعومًا بتوسع التمويل (91 مليار ريال)، مع تحذير من مخاطر التكلفة والتنفيذ.

Report reveals how Egypt's interest rate cut is helping to revive the real estate sector despite rising construction costs

Developers say the CBE's 225 bps cut will support real estate financing and spur recovery despite rising construction costs.

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