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Taysir Al-Mafraj: Emerging technologies are reshaping the future of real estate marketing in Saudi Arabia

Reading time: < 1 Minuteأكد تيسير المفرج، المدير التنفيذي للاتصال الاستراتيجي والمتحدث الرسمي للهيئة العامة للعقار، أن قطاع التسويق العقاري يشهد تحولًا جوهريًا مدفوعًا بالتقنيات الحديثة وتحليل البيانات، مشيرًا ... Read more

Al-Mufarraj stresses the transformation of real estate marketing in the Kingdom towards a professional digital system based on artificial intelligence and data analysis

28/01/2026

How has the Saudi Green Initiative changed the face of the Kingdom's real estate market?

The initiative has led to the adoption of green building technologies, investment incentives, and increased demand and value for sustainable real estate.

Saudi-Chinese partnership in real estate. A strong push towards realizing Vision 2030

Chinese agreements and investments exceed 31 billion riyals and plan to implement 100 thousand housing units by 2030.

Al-Haqeel

«Al-Hogail begins Asian tour to promote partnerships in real estate and smart cities

Tour includes Beijing and Seoul to sign agreements in housing, industrial construction, smart cities and support the implementation of 100,000 units until 2030

Part of the meeting

ROSHN and Housing join forces to develop the future of real estate through innovation and digital transformation

A strategic cooperation memorandum between ROSHN Group and the ministry to develop operational and digital systems and raise the quality of life in urban communities.

“Industry launches Netaj initiative to empower non-profit organizations

An incubator that offers three programs and nine services to enable the establishment, operation and sustainability of industrial and mining organizations.

Smart cities

Smart Cities in Saudi Arabia. How to transform the quality of life by 2030

Saudi Arabia has made progress with its Smart Cities 2022 plan, with several cities topping global indices with a fast-growing market and targeting more rankings.

Residential program

Al-Haqeel reviews the Kingdom's experience in urban and digital transformation at Qatar Real Estate Forum

The evolution of the Saudi real estate ecosystem: Digitalization of the market, growth of financing to more than 900 billion riyals, and the Saudi Architecture Initiative

Tawakkalna application

Tawakkalna Platform Updates A national pillar for digital transformation in the era of smart cities

Tawakkalna launches a modern interface and new services for more than 34 million users, with more than 1000 services.

Real Estate in Saudi Arabia

Saudi real estate enters the age of digitization Faster ownership and leasing

Official real estate platforms and websites registered 4.6 million users and 933,624 leases in Q1 2025

Residential program

40 governmental and empowered organizations offer their services to entrepreneurs at Bipan 2025“

Empowerment Door provides SMEs with direct access to support, financing and development services Nov. 5-8.

What do you know about the Daman Real Estate Technology Challenge after its launch?

The Ministry of Communications has launched a program to support real estate tech startups through training, digital incentives, and three growth paths.

Ministry of Municipalities and Housing

In numbers: Municipalities and housing establish smart government model

Ministry registers 15.89 million users in a year, provides nearly 30 digital services and raises beneficiary satisfaction to 94%

Guide to Benefit from the Real Estate Transformation and Empowerment Program Eligible categories, services provided, and registration method

A program that empowers developers, contractors, and brokerage firms with training benefits, funding and regulatory linkage, and registration via QR code or email.

Ministry of Investment

Ministry of Investment launches Saudi Startup Program to support entrepreneurship in Saudi Arabia

A national initiative aligned with Vision 2030 to support the establishment and expansion of startups, entrepreneurs and investment funds.

7 real estate opportunities at Shuaa Auction

7-9 October 2025 e-auction offers 7 strategically located properties in the Eastern Province under the supervision of the Attribution and Liquidation Center

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